Why Digital Restaurant Marketing is Important

Digital restaurant marketing is probably the most important form of marketing stratagies as it allows your restaurant to connect with a large online audience and show off the facilities your business has to offer.

Connecting with clients via the internet is extremely effective because it reaches today’s consumers where they spend the majority of their time: online. Many small businesses like this sort of marketing because it can be extremely cost-effective; even the smallest marketing budget can benefit from a digital strategy.

Online marketing can also be a good way to swiftly increase website traffic, making it a good option for firms seeking for immediate results. Here’s a quick guide to three of the most popular and effective digital restaurant marketing strategies.

1. Social Media

The recent explosion of social media cannot have gone unnoticed by any modern business. While the social aspect may not indicate that users are intending or making purchases, the emergence of’social commerce’ has grown into a multi-billion dollar business.

With almost half of the world’s population spending a significant amount of their day on social media sites like Facebook, it’s likely that your clients are also using these platforms. As a result, implementing a social media marketing plan can be a powerful tool for connecting with these customers.

The visual aspect of social media perfeclty lends itself to that of a restaurant marketing plan as it allows you to show beautiful pictures of your food. Instagram and Pinterest, in particular, may be effective virtual storefronts for your food.

As social feeds become more crowded, being able to pause the scrolling motion with an eye-catching photo of your restaurant’s delectable dishes may be a terrific way to raise awareness and develop the online buzz surrounding your business, both of which can help you attract more guests.

2.PPC for Restaurant Marketing

PPC, or pay-per-click marketing, is a sort of sponsored advertising. You pay search engines to promote your business when people are looking for a certain keyword, such as “restaurant near me” or “vegan cafes in London.”

Because you can personalise your adverts to very particular search phrases, this sort of restaurant marketing can provide a very high return on investment. You don’t have to pay to promote (and be lost) in a sea of broad searches when you can rank first for your unique speciality.

These are the people that are most likely to be your perfect clients, as they are looking for exactly what you have to offer.
PPC is one of the more traditional forms of digital advertising, but it’s still going strong due to its effectiveness. It connects your company with potential clients at the optimal time, when they are actively looking for a specific solution or resource.

3.E-mail Marketing

Building a database of client information has long been a sound business practise, and email marketing is merely the modern-day version of that tried-and-true method. The major goal of this type of digital marketing is to establish and strengthen relationships with new customers, as well as to strengthen and inspire loyalty among existing or past customers.

The benefit of this form of digital marketing plan is that your company retains ownership of the consumer database, which has the potential to grow in value over time.

With inboxes bursting at the seams, the battle for customer email addresses is heating up. To effectively develop their email list, businesses must provide tantalising freebies, discounts, or other goodies in addition to merely asking for their information. However, once these are in place, adding more and more eager clients to your database becomes pretty simple.

While email marketing takes a bit longer to get going, it has the benefit of being one of the better long-term marketing tactics. Because email is unlikely to go away anytime soon, this type of customer relationship is a terrific method to attract existing consumers while also being a useful asset in the future. Email marketing is a terrific complement to other traffic-generating methods like social media and pay-per-click advertising.

How We Can Help

If you need any help or consultation with your restaurant marketing strategy don’t hesitate to call us for FREE at: +44 (0)20 7537 6602 or by email at : info@coretiummedia.com or alternatively by viewing our hospitality marketing page here

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What is a Plugin?

A plugin is a software add-on that enhances the capabilities of a programme once it has been installed. If you wanted to watch a video on a website, for example, you might need a plugin. Your browser will not be able to play the video if the plugin is not installed.

Why are WordPress Plugins Important?

So, what is the importance of a plugin? There are important as they add extra functionality to your hospitality website making your website more usable and attractive to a user. This can be very beneficial as it makes your website stand out from others within hospitality. They can also help massively within SEO, increasing your site ranking to help your hospitality business stand out.

What are the Most Important WordPress Plugins?

1.Yoast SEO

Yoast SEO is by far the most popular SEO plugin for WordPress, and it’s simple to see why it’s one of our must-have plugins. It can not only help you enhance your SEO, but it can also assess the readability of your material. Because 79 percent of people merely skim your articles and pages, the more readable your material is, the more likely you are to keep their attention.

Key Features;

• Use keywords and meta descriptions to optimise your WordPress posts and pages.
• See how effectively your content is optimised right now and make changes as needed.
• With a few basic steps, you can improve the readability of your text.

2.WP Restaurant Manager

WP restaurant manager is one of the most important WordPress plugins for any hospitality website. This free plugin allows you to choose which hours are restricted, which appointments will be accepted, and even send out bespoke email notifications to people who sign up automatically.

Key Features;

• Creates a user friendly reservation system
• Receive email notifications when a reservation is placed
• Allows owner to have complete control over reservation system

3.Optimole

Images account for more than half of the average webpage’s size. As a result, optimising your photos can make a significant impact in the speed with which your site loads. Optimole can help remedy this and s a result is a very significant WordPress plugin for your hospitality business.

What is the significance of this? Because if it takes more than three seconds for your website to load, more than half of your visitors will abandon it.

If that isn’t alarming enough, consider that 79 percent of online buyers will abandon your site if it performs poorly. While photos aren’t the only factor affecting website performance, optimising your WordPress images is an important part of reducing page load times.

Every graphic you post to WordPress is optimised by Optimole, so it takes up less space. Furthermore, it accelerates your site using cloud-based technology. Optimole recognises the screen size and automatically resizes pictures to give your users a fast-loading, responsive experience.

Key Features;

• Compress your photographs automatically.
• JPEG and PNG images should be optimised.
• Optimize any old pictures you have in bulk.

How We Can Help

If you need any help or consultation with your hospitality WordPress plugins don’t hesitate to call us for FREE at: +44 (0)20 7537 6602 or by email at: info@coretiummedia.com or alternatively by viewing our hospitality marketing page here

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When it comes to origin stories, comic books tend to be king…but that’s not to say that ‘PPC’ doesn’t have a good one of its own either.

What is it?

PPC (Pay Per Click) is the practice of internet marketing in which advertisers pay a fee each time one of their adverts is clicked on, in essence you are paying for people to go onto your site. The idea of PPC was first thought of in the late 90’s and was launched as ‘Overture’ in 1998 (which was subsequently bought by Yahoo for over $1.3 billion), which to everybody’s surprise confirms that Google were not the initial flag bearers for PPC, but once they entered the game on October 23^rd 2000…everything changed.

PPC is basically the keyword equivalent of e-bay, whereas the highest bid will win the ad space and the keyword.

How it can actually help a small business?

PPC allows a business to run a campaign on whatever budget you can afford at the time. Obviously the bigger the budget, the more likelihood that your ad will be seen, clicked on, more traffic will be generated to your website…there is no getting away from that, but that is not to say that you cannot be successful on a smaller budget.

Just look at Leicester City when they won the Premiership with one of the smallest budgets and squads in the league, whilst the others were just throwing money at the problem, they were clever with their money. Which is something that smaller businesses can take heed from when using PPC themselves.

PPC allows a small business to put themselves out there without having to spend the money of yesteryear when all that was available to them was the more traditional forms of marketing (Print, TV, Radio, Telemarketing etc). With the digital age well and truly upon us, it has never been easier for a small business to be seen. What with every man, woman and child (it seems) owning some sort of smartphone or tablet device, using PPC for brand awareness or lead generation has never been so relevant.

We like to think of ourselves as pretty good PPC’ers (yes we made that word up) and are always available to talk to anyone who thinks its time to get themselves in the PPC game too. You never know, it could be your company in 20 years time that someone like me is writing about to explain how the game changed when YOU entered it…Go on give us a call today or fill out the contact form here.

If you have no time to do PPC yourself. Click here!

Also, if would like to listen to the audio version of this article via our podcast you can do so here.

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1. Format your response so that it’s easy to read on a screen.

Do not write emails using very long sentences, which are lengthy horizontally. Each line must be short. Ideally, write 5-6 words in each line only and not more than that.

2. Make sure the subject line is concise and meaningful to the recipient

Avoid a generic “Response from Marketing Team” but also be careful that it doesn’t look like spam.

3. Have one subject per paragraph.

Mention this separately by blank lines, so that it’s easy to read and understand.

4. Be brief.

Use as few words as possible to convey your message. More is not better when it comes to email. An email is not perceived as an electronic letter.

5. Use simple, declarative sentences.

Write for a third or fourth-grade audience, particularly if you’re creating templates that are sent automatically. You do not know the education level of your sender or the sender’s level of comfort with the English language.

6. Be sensitive to the tone of the original email.

If the sender is upset because of an error on your part, acknowledge the error. Clearly state what you are doing to correct the situation.

7. Make sure you answer all the questions posed in the original inquiry.

A partial answer frustrates the sender and results in additional contacts. It also makes the company sending the response look inept.

8. Call of action

Make it clear what actions you will be taking next and when the writer can expect the next contact from you.

9. Don’t ask for an order number/case number or any old information

This is something you remember out of your mind only when one is included in the original email…sounds pretty basic, but sometimes people miss very obvious info in an email.

10. Don’t just tell the sender to go to your website.

In many cases, they have already been to the website and couldn’t find the answers they were looking for. If you want them to go

back to the website, provide a direct link to the exact information the reader needs.

How we can help

If you need any help with your website whether it be content, building or WordPress please do get in touch with us on the form above. Have a great day

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Bigger is better is believed by many.

That’s exactly what some of the small firms think when they want to advertise their product. They think bigger and select a medium where they need to invest a lot of money, but do not reach the targeted market. Like if a company specializes in designing diet plans and want to help out people who had disappointing results from their individual diet plans, and the company chooses to advertise a full page in the local paper instead of running advertisement in a health magazine, obviously not many of the dieters will notice the advertisement and the advertisement doesn’t get the desired attention.

So the point is to come up with the best campaign, which will increase the probability of the ad getting viewed and the right customers trying to buy the product or sign up for the service. Studies and research can be carried out on the market and targeted audience can be narrowed down. Once getting the list of newspapers, magazines and magazines meant for the customers in mind, find out how many readers they have and the cost they ask for posting the ad. Special deals are offered by them from time to time and can only be found by watchful eye.

It is estimated that everyday people are subjected to around three thousand commercials.

That is a huge number and if someone desires to be noticed, he should certainly be different. Not only the services and product sold should be unique in the market, so should be the advertisement. For example, if a business selling mattresses says, “We sell mattresses”, it will not make a statement and will be passed off as any other mattress advertisement. But if they say, “Our mattresses are of the finest quality”, it will make the advertisement stand out in the crowd. Other catch lines are “Are you suffering from back pain? Probably you must try our mattresses “, are more specific and will catch the fancy of the people who are suffering from back pains since a long time. The advertisement should also focus on the uniqueness of the product and how it is better compared to the competitors’ product.

Focusing on the problems of the customers and giving a solution for them, is what a customer demands.

A customer does not buy a product; he buys benefits in the form of a product. The real value of the product should be realised and a clear picture of it should be presented to the customer so he will be able to relate with the product. If the advertisement doesn’t specify the solution it can provide, the customers will never know of it. So focusing on the customers problem is what some ads miss.

Most of the advertisement is motivation for the customers.

If the advertiser has designed the advertisement and the customer had read the advertisement, all efforts and money invested will be wasted if he doesn’t get up and do something about it. It shouldn’t be assumed that the customer knows what to do; instead the advertisement should influence the mind of the customer and should tell him what to do. Call of action is the final job of the advertisement. It should call for information, or visiting the store or even visiting the online store. The message should sound confident and clear.

If you need any help with your website whether it be content, building or WordPress please do get in touch with us on the form above. Have a great day

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1. The first thing you need to do is make sure your site is key-word optimized for the search engines. For a new site, using low competition words can help you to get placed high on some search engines and give you much needed targeted traffic.
2. If you have a site with several categories, doing at least one optimization a day will slowly but surely build your business. With more than one category this gives you an opportunity to be placed on the search engine with each category and not just your front page.
3. Another way to help build targeted traffic and links to your site is a blog. You can have the blog linked to your site. If you update your site regularly and ‘ping’ your blog with one of the free pinging services, you will gradually build your traffic and business.
4. There are many sites that have free content that you can use on your blog. Once you’ve set up the blog and find the right ping service, this would only take you a few moments a day. When using free articles, be sure and use proper etiquette, giving the author credit for his writing.
5. The tried and true way to build ‘free’ traffic and links, is articles. You can write about anything you want or about the services or products your website distributes. If you’re not able to write the articles yourself, there are a number of services available that can do it for you (you pay). Then post your article to as many directories as possible. Webmasters are constantly on the look out for good, new content.
6. The number of links to your site is critical in your placement with most search engines. Articles and a blog help build your site targeted traffic slowly. But to speed up your linking process, you could search and join some link exchange sites. The more links the better.

If you need any help with your website whether it be content, building or WordPress please do get in touch with us on the form above. Have a great day

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1. Ease of Use

If you are getting targeted traffic to your site that is great news. But if your customers/clients are coming to your site and are not converting then your site may not have good navigation. Make sure your website is easy to use. If your site is tedious and cumbersome to navigate around then you are losing potential clients. Just by concentrating on this alone you should see an increase in your online sales.

2. Build Trust and Sell More

This is a very simple tip but not many companies practice it. You have to gain your customers trust before you attempt to sell to them. I will give you a real world example so you can put this concept into perspective. Would you rather buy a mobile phone from a random guy in the street or a trusted mobile phone store like Carphone Warehouse. I’m guessing you will go with the latter. Even if the ‘random guy’ is selling at a much lower cost than Carphone Warehouse, most people will still buy from the trusted retailer. The key thing here is that you should focus on building trust before anything else. Once you build trust people will just start throwing money at you.

3. Don’t Fear Transparency

This point ties in with trust. If you are transparent with customers they will start to trust you and they will see you as a brand that they can trust. How do I make my business transparent I hear you ask! Be upfront about your offers. Don’t leave major details in the small print. That is a major put off. There’s nothing worse than being lured in by a “Free Next Day Delivery” offer only to find out later on that you have to spend at least £300! Don’t get me wrong its fine to have that offer but just make sure you make the condition extremely clear to your customers. That is called being transparent! Do this and slowly but surely your online sales will start to increase.

4. Think about your target market

Sometimes we tend to drift away from the real purpose of what our business is all about. What is that? To provide a product or service that your target market will love. The keyword there is ‘target market’. Don’t lose focus on what your target market wants. Remember that peoples preferences and tastes change overtime, so you constantly have to do research on what your target market really want.

5. Build a Sales Funnel

If you don’t have a sales funnel in place your probably not getting the results you want. Having a proper sales funnel will allow you to focus on each aspect of your sales process. A good sales funnel will include a very targeted lead generating fragment. This will be at the very top of your funnel. If you get this bit of your funnel right the rest of it will be great.

The next bit of your funnel is to prospect your leads. Filter out all the timewasters and gather all the leads that you think have a high chance of buying from you. The last part of the funnel is to actually try and sell to these prospects. This is where you offer them a product or service they might want to purchase.

6. Develop an SEO Marketing Strategy

No matter how much you dread SEO, there is no escaping it. It is a must for any business. It is a long term strategy that will pay dividends when done well. Implementing a good SEO strategy will get you a steady stream of sales overtime. You won’t have to do any paid marketing for those sales!

7. Optimise for all Platforms

You need to make your website accessible to everyone. When I say accessible to everyone I mean it needs to be optimised for any device. That includes, desktop, mobile, tablets and all the other types of devices there are. The main point here is that whenever anyone searches for your site they shouldn’t have any trouble viewing it. This will increase the amount of people viewing your site which will in turn increase your sales.

8. Start Upselling

Offer your customers the chance to upgrade. Don’t just assume that they will seek out upgrades on their own accord. If you don’t ask you won’t get. Ever heard of the saying ‘ask and you shall receive’? Well in this case it couldn’t be more true. The best time to try and sell to someone is when they have just bought from you or are about to buy from you. That is the perfect time to offer them an upgrade.

9. Start Cross-selling

This is very similar to upselling but instead of offering upgrades, cross-selling requires that you provide more options to your customers. These are alternative options which may not necessarily be more expensive but just increases the chance of a sale as the customer will now have more choice.

10. Concentrate on bestselling products and market those products

Don’t waste your time focusing on products or services that aren’t making you much money. If you know a certain product is your bestselling, then you should focus most of your efforts on marketing that. The aim is to fine tune your marketing so that in the long run you are increasing your sales.

11. Optimise CTA’s

As a business your marketing should include a lot of CTA’s (Call To Action’s). If you don’t know what that is, it is an instruction you give to a prospect telling them to do something. For example ‘Click here’, ‘Buy Now’, ‘Check It Out Here’ and ‘Call Now’. You should always be testing new ones so you know which one gets more engagement. Don’t just stick to the same CTA even if you think it is working fine for you. Chances are that there is a CTA out there that is much better than the one you are using right now!

If you need any help with your website whether it be content, building or WordPress please do get in touch with us on the form above. Have a great day

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