Increasing the number of visitors to your website is critical to your online success. One of the reasons you should not give up on blogging is because of this. It’s a certain way to develop your company because it builds trust, attracts more email subscribers, and makes it easier for others to locate you online. Also, at the end of a blog post, include action phrases or questions to stimulate involvement. It will, in the end, create leads.

Helps With SEO

Search Engine Optimization (SEO) is the engine that drives your online presence, and every business wants to be on the first page of Google search results. So, if you want to increase the number of prospective visitors to your website, blogs are the way to go. Adding a blog to your website entails creating original content with useful information. It will produce more leads, which will improve your search engine results and make it easier for you to be seen. This is another of the numerous benefits of blogging for your business

Blogging Builds Credibility

A good website demonstrates to your audience and clients that you are a reliable source. Provide audiences with fascinating and useful content, and they will see that you are more than a company selling goods and services. And that you are concerned about disseminating useful information in your company. Blogging continuously shows potential consumers and competition that your organisation is a reliable source that keeps up with industry changes and advances.

Get More Social Exposure

Blogging is one of the simplest ways to be noticed on social media. You’ll have more content to share on social media as a result. Blogging contributes to the creation of relevant and unique material for all of your social media channels, resulting in increased traffic to your website. It also assists in exposing your firm to audiences you may not be aware of.

Blogging can Drive Inbound Links to Your Website

In order for a website to appear in search engine results, it must receive incoming links from relevant and reliable sources. It aids site navigation by directing visitors to the most relevant pages on your website. The more relevant links you have, the higher your chances of ranking, which means more leads and possible clients.

How We Can Help

If you need any help or consultation with your marketing strategies don’t hesitate to call us for FREE at: +44 (0)20 7537 6602 or by email at : info@coretiummedia.com or alternatively by viewing our hospitality marketing page here

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Firstly what is a target audience? They are people who are more inclined to use your services or buy your goods. Issues can arise when you believe your audience are just like you. This means your business isn’t suited for the type of people that suit your brand.

Examples of Your Audience

Target audiences are aimed at a specific group of people. These types of people can be divided into groups such as:

• Age
• Gender
• Career
• Location
• Subculture
• Attitudes and opinions
• Purchase intent
• Hobbies and interests.

The type of people that you wish to target will depend on where your business brand fits into the hospitality industry.

Audience Analytics

The good thing about social media is that you are able to monitor analytics for your brand. You can see the type of interactions your brand is getting, and you know how your audience interact with your posts. From this you can figure out the audience to target.

See which posts are getting the most attention, from this you can get a clue of what your customers are interested in. You will need to target different audiences across each social media platform, so make sure you monitor the analytics across all platforms

There are also expansive tools to use that give you analytics. Google analytics gives you insights that are broken down into different categories, like the ones stated above. This will also show you what type of people are most interacting with your content.

Customer Feedback

Running surveys will give you an understanding of what your customers like. You can take on board their suggestions and their criticism. Knowing what your customers appreciate and what needs improved will result in them becoming a loyal customer and increasing brand awareness.

Using these tools to identify your audience will be beneficial for your business’s brand. It provides a foundation for your brand message and marketing strategy which you can use to grow.

If you want to connect with our target audience better, send us an email to: info@coretiummedia.com or give us a call on: Tel:+44 (0)20 7537 6602

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Why Digital Restaurant Marketing is Important

Digital restaurant marketing is probably the most important form of marketing stratagies as it allows your restaurant to connect with a large online audience and show off the facilities your business has to offer.

Connecting with clients via the internet is extremely effective because it reaches today’s consumers where they spend the majority of their time: online. Many small businesses like this sort of marketing because it can be extremely cost-effective; even the smallest marketing budget can benefit from a digital strategy.

Online marketing can also be a good way to swiftly increase website traffic, making it a good option for firms seeking for immediate results. Here’s a quick guide to three of the most popular and effective digital restaurant marketing strategies.

1. Social Media

The recent explosion of social media cannot have gone unnoticed by any modern business. While the social aspect may not indicate that users are intending or making purchases, the emergence of’social commerce’ has grown into a multi-billion dollar business.

With almost half of the world’s population spending a significant amount of their day on social media sites like Facebook, it’s likely that your clients are also using these platforms. As a result, implementing a social media marketing plan can be a powerful tool for connecting with these customers.

The visual aspect of social media perfeclty lends itself to that of a restaurant marketing plan as it allows you to show beautiful pictures of your food. Instagram and Pinterest, in particular, may be effective virtual storefronts for your food.

As social feeds become more crowded, being able to pause the scrolling motion with an eye-catching photo of your restaurant’s delectable dishes may be a terrific way to raise awareness and develop the online buzz surrounding your business, both of which can help you attract more guests.

2.PPC for Restaurant Marketing

PPC, or pay-per-click marketing, is a sort of sponsored advertising. You pay search engines to promote your business when people are looking for a certain keyword, such as “restaurant near me” or “vegan cafes in London.”

Because you can personalise your adverts to very particular search phrases, this sort of restaurant marketing can provide a very high return on investment. You don’t have to pay to promote (and be lost) in a sea of broad searches when you can rank first for your unique speciality.

These are the people that are most likely to be your perfect clients, as they are looking for exactly what you have to offer.
PPC is one of the more traditional forms of digital advertising, but it’s still going strong due to its effectiveness. It connects your company with potential clients at the optimal time, when they are actively looking for a specific solution or resource.

3.E-mail Marketing

Building a database of client information has long been a sound business practise, and email marketing is merely the modern-day version of that tried-and-true method. The major goal of this type of digital marketing is to establish and strengthen relationships with new customers, as well as to strengthen and inspire loyalty among existing or past customers.

The benefit of this form of digital marketing plan is that your company retains ownership of the consumer database, which has the potential to grow in value over time.

With inboxes bursting at the seams, the battle for customer email addresses is heating up. To effectively develop their email list, businesses must provide tantalising freebies, discounts, or other goodies in addition to merely asking for their information. However, once these are in place, adding more and more eager clients to your database becomes pretty simple.

While email marketing takes a bit longer to get going, it has the benefit of being one of the better long-term marketing tactics. Because email is unlikely to go away anytime soon, this type of customer relationship is a terrific method to attract existing consumers while also being a useful asset in the future. Email marketing is a terrific complement to other traffic-generating methods like social media and pay-per-click advertising.

How We Can Help

If you need any help or consultation with your restaurant marketing strategy don’t hesitate to call us for FREE at: +44 (0)20 7537 6602 or by email at : info@coretiummedia.com or alternatively by viewing our hospitality marketing page here

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1: Increases search engine traffic

Search engines love fresh content. And the best content is blog posts. By blogging consistently, you give Google, Bing and other search engines new content to index and you create opportunities to plug in those all-important keywords to increase your visibility on search engine results pages.

2: Establish the tone of voice for your brand

Carefully crafted website content (e.g., a homepage or about page) can’t hold a candle to a blog post when it comes to establishing the tone of voice for your brand. Your blog posts give you a unique opportunity to share your personality, build trust and increase your brand’s likeability.

3: Establish your business as an industry leader

No matter how small your business is, you can build trust and clout within your industry by providing valuable, expert information in your blog posts. Over time, you become a “go-to” resource for educational, inspiring and entertaining content, which can ultimately lead to higher customer conversion rates. This is especially important for small businesses looking to gain credibility to compete with larger companies

I need help blogging!!!!

4: Improves conversion rates

Having active blogs lets the new customers know you are open for business. This is one of the main reasons either in house or through an outside source, having at least a weekly blog posting to your site can increase traffic and conversions. A blog with high-quality content also helps build brand loyalty, further increasing your conversion rates. According to Hubspot, overall ROI is also more likely to increase for companies who blog; in fact, businesses who prioritize blogging experience a 13X increase in ROI, year after year.

5: Helps generate inbound links

Without a blog, it can be extremely difficult to attract authoritative links to your business website. When you add new content that serves as a resource for other bloggers and media, you start to naturally accumulate inbound links as other authors, columnists, journalists, bloggers and contributors reference and cite that content in their own articles. These links are important for SEO, but can also generate significant referral traffic back to your site.

If you need help with any of your filming or social media needs, please do get in touch with us here at Coretium Media and we’ll be happy to help you.

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This is a must. Filling out your profile correctly means having a short description about what you do. A link to your website and maybe contact number. Make it short and sweet so people would be inclined to take action. You should also make sure that you have a high resolution logo and a good header image. An ugly profile may scare visitors away from your profile.

Use an Image/gif/video

It is statistically proven that tweets with images, gifs and videos have a much higher click through rate. Use videos when you can because they have the highest engagement rate out of the three. However at the bare minimum you should be using images. If you need to find royalty free images here are 40 Awesome Places to Download Free Images for Your Content Needs. Or if you need some royalty free videos here are 4 Royalty Free Video Sites. Unless you are a celebrity you need to have more than just text in your tweets.

Use Hashtags

Using hashtags is also of upmost importance. Tweeting with hashtags means that there is a greater chance that people will see that particular tweet. For example if someone searches twitter with the hashtag #cheesecake your tweet may come up in the search results if you used that particular hashtag. You should always try and use at least one hashtag in your tweets however three is ideal. One important thing to note is to never use a hashtag that has nothing to do with your tweet. Don’t use #cheescake if your tweeting about accounting software.

Employ these three things into your twitter marketing and you will be on your way to becoming a twitter rock star.

If you need any help with your website whether it be content, building or WordPress please do get in touch with us on the form above. Have a great day

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Social media has been global communication tool for a few years now and has grown to a scale where not many would have predicted the sheer size and volume in which it has consumed us the public…yet it can be used with great effect.

For brands, the freedom of expression that social media allows can be something of a blessing or a curse. It’s great when consumers follow what you are doing – like/retweet/engage and generally act positively towards you. However it’s not so great when you have to defend your name and/or actions in the world of social media. Social media is a powerful tool, so put a foot wrong can be a recipe for setting yourself up for a customer backlash and maybe even a media storm.

Most brands have adopted some sort of ‘crisis’ communication strategy to have a ready for such emergencies. Gone are the days which companies had 24 hours to come up with a crisis response. Thanks to social media, the reality is now that catastrophic events need to be dealt with in real-time or else run risk of rumours spreading.

Not that coming up with a ‘crisis’ communication strategy is an easy or straightforward task…but here is a quick run down of some do’s and dont’s of communication in this age of social media immediacy.

• Do – remain calm under pressure;

Every week some sort of celebrity scandal will hit the tabloids and invariably said celebrity would be associated with a brand(s)…the brand then has a decision to make, to either do the normal knee jerk reaction and sever all ties or wait for all the facts to become crystal clear before making a decision.

• Don’t – take your eye off the ball;

Knee-jerk reactions aren’t always the best way to deal with things…as is to do nothing at all, which can be equally damaging as a brand. Always try to keep ahead of the game and know what is going on within your company.

• Do – take responsibility for what you post on social media;

In this day and age, social media is a 24/7 thing, meaning that the majority of people will have access to the work social media account as well as their personal ones on their phones/tablets etc. This can sometimes lead to the unfortunate circumstance when something is posted which is markedly ‘off-brand’. A quick delete seems like the easiest option – but there is always someone there ready to screenshot that mistake. By speaking openly about it and admitting to the mistake it can go a long way to rectifying the situation.

• Don’t – Talk “at” your audience

Without listening and responding to them, this could undermine their trust in the company as a whole. Customers need to be talked ‘with’ not ‘at’.

• Do – accept that social media is a viable, permanent and efficient way to communicate, and embrace it as part of your company DNA.

• Don’t – Ignore comments;

It is vital to engage with your customers. No engagement can make them feel you don’t care. It all comes back to customer service. You should use this an opportunity to interact with your followers and show them how you deal with situations – both good and bad.

To find out more on Social Media Marketing listen to our podcast on the ‘Benefits of Social Media Marketing’ and other marketing topics please click here

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