SEO Overview

Search Engine Optimization (SEO) is a term that refers to the process of optimising your business visibility online. Having a strong SEO improves your internet visibility. This means that the more people who visit your website, the higher your online traffic will be, and the more likely you will be able to sell your products or services to a larger audience and gain customers.

On a Google search page, there are only ten spots. The majority of people who perform a Google search rarely go past the first page. Most of the time, you won’t have to because the top few alternatives on that first Google page will provide the information you’re looking for.

Ideally you want to be on the first search results page. If potential customers search a topic relevant to a hospitality business the first 10 search results are the ones likely picked by your audience.

How It Works

Quantity and quality are the two most important factors in SEO. The better your website is on both the back and front ends, the more traffic you’ll get and the higher your search engine results will be, leading to new customers. Mixing these elements creates SEO:

• Keyword research
• Creating backlinks
• Creating content

Keywords

Specific words can influence your internet rankings. Keywords might be single words or phrases that your audience use to find what they’re seeking for on a regular basis. Keywords must be researched and deliberately placed in your content in order for the material’s quality to be good. This will reflect well on your business brand.

One of the reasons you need SEO for your hospitality business is because of keywords. When looking for a product or service, potential customers will use specific terms or phrases. If your content contains those terms and phrases, you will boost your visibility to your audience. The most effective keywords for your hospitality business will be those that have been researched.

Backlinks

Backlinks are characteristics on your site that point to other trustworthy, high-quality sites. Because you’re mentioning sites that are relevant to your field of expertise, building backlinks builds trust with your target audience and customers.

Back linking should be done intelligently to avoid your information becoming lost in a sea of other sources. Plagiarism, for example, is a serious offence, and you don’t want to pass off other people’s work as your own. If your site requires it, Metric Marketing will clean up your backlinks. Backlink building must be done wisely and ethically in order for your business to thrive.

Content

It’s in the content that your SEO really shines. Your content gives you the opportunity to communicate directly with your present hospitality customers and potential hospitality customers. Therefore your keywords will help you establish authority, trust, consistency, and engagement with your audience. Anything that your audience sees or hears is considered content, and this includes:

• Blogs
• Videos
• Social media posts
• Podcasts
• Newsletters

By directly connecting with present and potential customers, your content promotes SEO and hence traffic.

Having a good SEO will result in building trust with your audience and attracting hospitality customers. Both of which increase the strength and awareness of your brand and therefore growing your business.

The post The Importance of SEO for a Hospitality Business appeared first on Coretium.

With over 192 million daily active users, Twitter is still one of the most popular social media platforms today. Twitter could be the key to engaging with the largest possible audience.

let’s talk about why you’d want more Twitter followers in the first place.

Why does your Twitter following matter?

Although Facebook is still the largest social media platform, Twitter shouldn’t be overlooked as it’s still a global powerhouse for your digital marketing schemes. Twitter has a large international following and allows you to connect with users all over the globe.

There are also additional things to think about.

For example, from a hospitality marketing standpoint, Twitter’s young and Gen Z audience is desirable. In fact, 42% of Twitter users are between the ages of 18 and 29, with another 27% falling between the ages of 30 and 49. Not only are there a lot more millennials on Twitter, but they also use social media more regularly to discover new products. Because they make up such a large market, millennials and Gen Z are a great target audience for many hospitality businesses. Millennials dine out more frequently, enjoy trying new things, and are continuously on the lookout for distinctive brand and company experiences.

Indeed, the millennial age has forever altered the marketing landscape, from a strong concentration on the video to the growth of influencer marketing and an emphasis on emotional connection.

Another reason for Twitter’s popularity among marketers is that people desire to follow companies. According to recent data, 74% of individuals who follow small and medium businesses on Twitter do so because they want to hear about new goods in the future. Furthermore, nearly half of individuals who follow brands and businesses are more likely to visit the websites of those brands and firms.

How We Can Help

If you need any help or consultation with your hospitality marketing strategy don’t hesitate to call us for FREE at: +44 (0)20 7537 6602 or by email at : info@coretiummedia.com or alternatively by viewing our hospitality marketing page here

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In 2022 hospitality digital marketing is as important as ever and it can be hard to create a successful strategy for your hotel. In this blog, I’ll be showing you some key aspects of digital marketing in order for you to create a clean, crisp and, most importantly, successful hotel marketing plan.

Creating a Hotel Digital Marketing Plan

Considering your target demographic is the first step in developing a digital marketing strategy. Who are you targeting with your marketing? In order to comprehend and define that target audience, you must do extensive research on what your target audience engages with on social media. This in turn will massively help you build your hotel digital marketing strategy.

A useful way of doing this is by creating guest personas which represent the people they want to see at their check-in desk. When doing your research consider the following questions:

• What are their ages? What city do they call home?
• With whom do they share a home? Who will accompany them on their journey?
• How much do they earn and what do they do for a living?
• What are some of their other favourite brands?
• What are their interests and hobbies?
• Which social issues are important to them?
• What stores do they frequent for food and clothing?

What are the Best Social Platforms to use?

This can be a tricky question to answer as there is no correct answer. However, these are the most important social platforms to use :

• Facebook: With 2.79 billion monthly active users, Facebook is still the most popular site for sharing information, communicating with guests, and organising events.
• Instagram is a popular visual channel that is ideal for showcasing dreamy destinations and luxurious lobbies, as well as encouraging visitors and influencers to do so.
• Twitter: Send out quick and snappy updates, communications, and dialogues.
• Youtube: Allows hotels and visitors to generate informative and inspiring video content.
• TikTok is a video-sharing app with 689 million monthly active users, more than half of users are under 34 years old.

How do I use These Social Media Platforms?

When posting on social media channels it’s important to consider the following; keeping a consistent brand image with a clear message, ensure you present this content in a creative and engaging way and lastly analyse what does and doesn’t work for your competition.

When marketing a hotel or within any hospitality mrketing, ensure you show off the facilities you have to offer and what makes you stand out. Capitalise of off your USP (unique selling point) and consider highlighting that immediately for your guests.

Other aspects to consider when developing and implementing a social media strategy, specifically for hospitality marketing, include how often to post, when to publish, how to monitor and respond to people who are talking about your company, how to optimise your profiles, and how to direct viewers to booking alternatives.

How We Can Help

Congratulations! You should now have the key knowledge needed to implement a successful and creative hospitality marketing strategy. If you need any help or consultation with your hotel marketing strategy don’t hesitate to call us for FREE at: +44 (0)20 7537 6602 or by email at : info@coretiummedia.com or alternatively by viewing our hospitality marketing page here

The post Hotel Digital Marketing Strategies to Help You Succeed appeared first on Coretium.

Marketing strategies for guesthouse

There are many marketing methods that guesthouses could use to promote themselves. Here are a few examples of marketing strategy guesthouse can use:

Target the right audience

To become a successful guesthouse business you need to understand your customer wants and needs. Before making a guesthouse marketing strategy you need to know what kind of guest you want to attract. You have to ask yourself ‘why they would choose your guesthouse out of others?’ There are many types of travellers such as business, tourists, seniors and much more. Guesthouse owners can satisfy their guests more if they understand their guest’s needs and wants.

Be online

Potential guests will always be searching for your guesthouse online before they actually make a booking with you. You may want to consider using virtual tours to promote your guesthouse. This is useful because guests can see 360-degree views before they actually make a booking with you. Your website is important because it is where potential guests learn more about your guesthouse before they decide to make a booking. A mobile-friendly website is necessary these days. And don’t forget to use social media and SEO.

There is no point in having a website when guests can’t find you. Having strong keywords and high rankings would be beneficial to your guesthouse. One way to do this is by using SEO.

Promote yourself with a travel agency

Travel agencies are important to the guesthouse business. A simple listing can gain you many bookings but each time it is booked through a travel agency a commission will be applied. The guesthouse can gain more business travellers from companies through travel agents. This could be beneficial because guesthouses are listed on travel agents’ websites. And when others search the travel agent site they will be able to find you and go through your guesthouse listing and may even make a booking.

Email marketing

Email marketing is a powerful tool to use when marketing for guesthouses. Reaching out to guests after their stay at your guesthouse and asking them for a review can helps others when researching your guesthouse. Also, you can use email marketing to send out newsletters or promotions. How often you send an email and what’s in the content matters. Using email marketing can improve brand awareness which is a great guesthouse marketing strategy.

Reviews and recommendations.

A good review can attract more customers whereas a poor review will damage your business. You can try to encourage customers to leave a review after they checked out with you. If there is a bad review make sure that you know how to improve and do better. Reviews are valuable for both the guest and guesthouse owner. It’s a way to increase visibility and improve contact for guesthouse owners.

How we can help

Here at Coretium, we are a guesthouse marketing agency that can help you assist if you need help with guesthouse marketing. Our team would be happy to work with you. If you have any enquiries please do not hesitate to contact us. You can contact us via 020 7537 6602 or by email at info@coretiummedia.com. Our team would be happy to help you.

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Online marketing method (digital)

Online marketing is an effective way to approach your target audience and to broaden your reach to new markets. There are many different ways you can use online marketing. These are email, social media, websites and more.

Restaurants can benefit from online marketing in many ways such as engaging, able to measure your campaigns and making audience targeting easier. Online marketing can help restaurants build relationship with potential customers as you can directly interact with them.

Social Media for Restaurants

Social media is a powerful tool restaurants use to promote and raise awareness to customers in creative ways. Some examples of social media platforms restaurants may use are; Facebook, Instagram, and Tiktok.

One of the most effective and efficient ways to keep in touch and keep up-dated with customers. It can help you reach wider range of audience with minimum effort needed compared to offline marketing.

With social media accounts being free to create, you can save money in having to pay to spread awareness about your restaurant. This can be done through posting engaging content regularly, using hashtags within your captions, engaging with your target market and keeping the messaging of your company consistent.

On each social media platform, there are ways you can expand the reach of your account by using paid social additions. This means if you want to spread awareness for a special restaurant deal you are doing for Valentine’s Day, you can run a social media advertisement to reach your target market based on their interests, demographics and location.

Websites/SEO for Restaurants

Since majority people are spending more of their time online, having a website is an important feature. The main devices used are mostly mobile phones which mean that restaurants would have to makes their websites responsive. Also, restaurants should invest in SEO which is quite important. This can be through creating blog content that fits your restaurant and associating with keywords you want to be ranked for.

Restaurants should look into local SEO techniques to help increase the chances in coming up for their keywords in their local area. For example, if you want to rank for “Italian restaurant in east London”, you should look for local SEO techniques to make sure you are increasing the chance when someone is looking for that, you will be at the top of the search results. This will mean your bookings for your restaurant will increase and also you get more traffic to your website.

Email Marketing for Restaurants

Email marketing is a form of online marketing that restaurants may use. Most people have forgotten about email marketing since social media was introduced. It can help build stronger relationship between you and customer, promote any offer or deals, remind people to book for your restaurant and email invites. When using email marketing think about the content, how of you send it and your customer preferences.

If you have created a marketing strategy for your restaurant, you can integrate your social media and website/SEO techniques into a way to boost your mailing list and boost your website traffic and social media followers through your email campaigns.

If you are unsure how to create restaurant marketing strategies, here at Coretium we will be able to create a marketing strategy for you that is unique to your restaurant.

Offline marketing (traditional)

Offline marketing is any type of marketing that isn’t online, which is known as the traditional methods. These can include leaflets, radio and TV adverts, posters and more. The advantages of using offline marketing are understandable, permanent and more memorable. The cons of using offline marketing are it’s much harder to measure your campaigns, it cost more and you can’t directly interact with consumer.

There are three main offline marketing that restaurants will use. These will be briefly explained below:

Loyalty cards/app

Loyalty scheme not only build relationship with customers but can also boost your sales which customers get rewards. Customers could get discounted meals, free selected item on menu and much more. Having a loyalty program scheme may be inexpensive way of marketing for restaurants. It is best to keep you loyalty simple and not too complex. It would attract more people to use if it was easy to use with great rewards. Some companies would have their loyalty scheme on a plastic card and some would have it on an app. Having the loyalty scheme on the app is quite useful because most people are on their phones.

Printouts (leaflets, posters, flyers)

Printouts such as leaflets, poster, and flyers are cheap and easy to make. If you want the printouts to be successful then it should have an attractive design with information of what offers and where they can find the place. Think about the colours, design and who your target audience is. There are some drawbacks from using this type of marketing it can get dismissed after it read and don’t have long term impact.

Magazine articles

A traditional way of marketing for restaurants is by using magazines. Magazine advertising for restaurants may not be cheap but it is effective. This is part of restaurant marketing strategies many different restaurants do. This offers you to target a wider audience that may not be within your local area.

How we can help

Here at Coretium, we provide restaurant marketing strategies for your restaurant to maximise the effort in targeting your target market. Instead of looking for another restaurant marketing agency, contact us and our team will be happy to help. If you have any questions, please do not hesitate to contact us. You can contact us via 020 7537 6602 or by email info@coretiummedia.com. Our team would be happy to help you.

The post Online vs offline marketing for restaurants appeared first on Coretium.

If you are unsure of what to do, no worries, that is where our expertise can come in. There are many things you need to remember about any marketing techniques as they provide you a way to gain new customers and retain your current ones without having to do a massive amount of work. Here are reasons why you should look into email marketing for your café.

Email Marketing for Cafes is Affordable

The costs for email marketing are very little compared to traditional marketing. If you have taken the approach of flyers, paying for placement on a magazine, or even creating posters. The cost of email marketing for cafés is much more convenient for your wallet.

It is one of the most cost-effective methods of café marketing there is. A good café marketing agency will use email marketing campaigns for cafés. According to data, it implies that email marketing for cafés is one of the most cost-effective methods of café marketing, and for every £1 spend, there is a £40 return on investment.

Incentivise Old and Current Customers

Customers love deals, offers, coupons or anything of the sort. This does not just give them a feeling of exclusivity; they also love saving money as a result of this too. Incentivising your customers can prove to be beneficial in many different stages of your email marketing campaigns for cafés. It can ensure they sign up in the first place, but then also can retain those recipients in the long run too.

Smooth Integration with social media

The integration of social media with email marketing for cafés can be done in a simple way. An example of how this can be executed is to add links to your social media profiles in your email marketing campaigns for cafés.

As they are more specific too, it can help drive traffic to your social media too. You can also do this the other way round. You can encourage any followers on social media to sign up for your mailing lists for your café.

Two-way communication

This is very important for email marketing for cafés. As this is what differentiates this from any other form of marketing. This form of café marketing allows you to be able to have a conversation with your customers. They can give you reviews and feedback, and you can hear this from actual customers. You can then take this on board to help improve your café and make it a better experience.

Update your customers

The mailing list for your café consists of your customers. Whilst you do use email marketing for cafés and can use email marketing campaigns for cafés. A benefit of using this form of café marketing is that you can update your customers with information such as, a new branch that you may be opening, and new additions to the menu.

LET US HELP YOU!!

At Coretium Media, we are a digital marketing company based in London. We do work as a café marketing agency, as we provide email marketing for cafés alongside other marketing methods. We ensure to use the best practices in café marketing to ensure that your business is thriving. We use specific target markets and conduct email marketing campaigns for cafes. Let us do all the hard work, and do all your café marketing, whilst you reap the rewards!

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Marketing in its most traditional forms were split into 4 categories;

• Print – the oldest form and has been used since ancient Egyptian times.
• Broadcast – Television & Radio – Radio from1920 and Television – 1941.
• Direct Mail – basically all of the communications you get (or don’t get because you have one of those ‘No Junk Mail’ stickers on your door) through the letter box
• Telephone or as it is called since the Millenium, Telemarketing – ye olde cold calling. Pretty self-explanatory really.

Fast forward to 2017 and the world is digitally dominated…including marketing. Social media (Facebook, Instagram, Twitter etc), Email marketing, websites, smartphone apps, the list goes on. To see our alternate take on them, click on the links above

However, even with all the magical powers of digital marketing, you still need to have the basic techniques and foundations in place or it will be like making a cup of tea with a waterproof tea bag!

• Quality content – if it’s not engaging and generally interesting nobody will want to read it…and if you have made it down this far the email we assume you have found this somewhat interesting. Phew.
• Tone of Voice – Establishing a personality for your business so potential customers feel like they can connect with you.
• Knowing your audience – you wouldn’t send an email all about car repairs to a group of people who don’t own a car or even have a driving license. Know your audience.
• Service/Product – have a service or product which you can sell or at least get potential customers interested in.

Fortunately at Coretium, we are kids of the 70’s, 80’s and 90’s so we like to think we have all the bases covered when it comes to the balancing act between the ‘traditional’ and ‘modern’ methods of marketing.

Click here or phone us if you suddenly wake up in the middle of the night thinking about how to market your business or just because you fancy a chat.

The post Old School Marketing vs New School Marketing appeared first on Coretium.

1. No personalisation

It doesn’t have to be a “Moon pig” card or anything like that; it just has to be direct to the target market you are sending it to. Don’t settle for writing “Dear Mr/Mrs”, “Hello Team”.  Include the person’s name and use the right software to do so. I use Mailchimp which has a Personalised “To” Field. The website itself picks up peoples first and last names from email addresses in the email list selected and applies it to the email. If you are sending out a mass emails it excludes the names from going to other people in the recipients, it is easy and free to use!

2. Cold emailing

When I first started out digital marketing I was collecting emails off of company websites and people’s LinkedIn accounts which isn’t the answer. Cold emailing has its benefits of getting a reply back but to really get the open rates and responses that are relevant to your retail business you should email people directly in your target market, geo target your email campaigns and email the potential customer if the email address is given to you. This will show your professional manner as well as increase open rate & CTR.

3. Sent at the wrong time

Another trouble that occurs in an emailing campaign is that they get sent out at irrelevant times. No one would read an email about the best shoes of the year at 11:45pm. It is important to consider where your target market will be at the time you send the email, what they will be doing and whether this email will make them stop and read. Did you know that the best time to send a retail email is at 2pm on a Thursday? Who would of thought?

4. Accuracy

I’m going to keep this plain and simple. To send out an effective email campaign you should grammar check the email for any spelling mistakes and to check if the content itself makes sense, you should definitely check for broken backlinks before sending as this will make your website ranking go down. It will not help readers if the links in the email content doesn’t work!

5. Too much text in email

Personally, would you read an email with 6-8 paragraphs in it? The answer is no. If you want to catch the attention of people within your target market you need to definitely keep it short and sweet, not too direct and catch their eye with an interesting offer or fact. The following points also associate with email content.

       6. Sales type email

I’m sorry to break it to you but if you write purely about sales and how your product/service can benefit them then the reader will get bored and bounced off the email. Readers want to see results, they would like to see examples of user examples and they would like to see something that makes them go wow! Sales emails do not cut it anymore, if you want to see results for yourself then definitely consider using worldwide tops, real life scenarios and always ending with a positive note. This can be a solution. Imagine if your shoe broke, where would you go or what would you do to fix it? Ideally, you would search up for new shoes on a browser and hope for the best. With email you can subscribe to any new offers given and possibly the gateway to new shoes! Use your words effectively when emailing your target market.

7. Lack of visuals

From work experience, I have learned that visuals in email marketing mean everything. It is important to use appropriate images that catch the attention of readers; this could be anything from product showcasing, highlighting offers and pictures relevant to the text in the email. Visuals make the emails colourful and grab attention. 84% of marketers have said that visuals trigger the reader’s brain to check out your social media, they want to know what you’re about other than producing emails and content. Readers want to know the “secret sauce” you use for your business.

8. Subject line isn’t enticing enough

As mentioned earlier, you should your keep your email short and sweet. However, you should also have an effective subject line. People will not even read your email if the subject line is not good. No one would read an email if the subject line was “New sale”. Vamp up your email subject lines by asking a question like “How do you plan to dress this Christmas?!”

Make the subject line something worth reading but makes sure it goes with what your content is talking about.

9. NOT relatable

Make your emails relatable by adding a story with a happy ending in your content, everyone as well as you loves to see results. A happy ending. A solution. No one will read an email if the content is not something to relate to. They will just see it as a sales email and bounce off of it.

Include the happy endings, include personal responsibilities if it is relatable and definitely tell a story with it all.

Include a broken shoe; include how a negative became a positive by using your product/service.

10. NO CLICK BAIT

If I’m honest, every point I’ve mentioned in my blog has come to this. No click bait. Once again, no one will read your email if this is not shown. The click bait can be anything from new product/service offers, clickable links and buzz words. It is a summary of the email content, the thing that really get people to stop and click. Writing enticing email content is expected when producing email marketing campaigns but click bait beats the content by a mile. The click bait makes your content worth a click. You can include paid advertising in your email as this shows a crisp look to your business and shows that your company has more than one threshold. Think about it.

11. No current customer feedback

All businesses can lose their selves when there so many new customers on the books, but what about the current ones? It is essential to always remarket to current customers, check how they’re doing and keep them in the know. Current customers will want to know about new deals, retail news and anything that can benefit them through the use of your product/service. Don’t side-track and focus on receiving current customer feedback before considering something new. This feedback can help you in the long run and help you vamp up your business through the use of PPC, Email marketing and Social Media marketing.

Overall, you should outline the selling points in your business and use them to create effective email marketing campaigns. You should use these points as a guide to improve your email content and rock the world of email marketing!

How we can help

If you need any help with your website whether it be content, building or WordPress please do get in touch with us on the form above. Have a great day

The post Top 11 Tips for Email Marketing appeared first on Coretium.

No matter what business you are in you need to put a lot of your energy into collecting email addresses of prospects. What you should be doing with your email subscribers is to keep them up to date with interesting content and great offers.
Overtime you will see that your subscribers will start to anticipate your emails and your open rates will start to increase. This will make it much easier for you to sell to them as they already know like and trust you.

2. Search Engine Marketing/ PPC

This includes spending some money but is a very good way of getting targeted traffic to your offer or website. It works by displaying your advertisement on major search engines like Google and Bing. So if someone was to search for motorcycle helmets in London and your ad is related to that search query, then your advertisement is very likely to show up.
These prospects are already searching for what you provide or sell so they will be very responsive.

3. Search Engine Optimization (SEO)
This involves getting your website to rank high in major search engines (google, Bing etc.) by producing content that is valuable to your target audience. The good thing about this is that its free however, SEO has become increasingly difficult over the years which will make it harder to get ranked for your desired search term.

4. Public relations

This is an age old method which means getting your company featured on relevant blogs, TV channels and radio appearance. You need to give something of value to your audience so they will remember you. That is the whole point of public relations!

5. Existing platforms

You need to hone in on where your target market is hanging out. Depending on whom your target audience is they will typically be hanging out on one of the following social media channels, Twitter, Facebook, Youtube or Instagram. There are others but I would say these are the big four.
Once you have figured out where they are keep chugging content at them and eventually they will notice you.

6. Affiliate marketing

If you are selling online one thing you may want to consider is letting other people promote your products. These people are called affiliates. When they sell your product you would pay them a small commission. You don’t have to offer a massive amount of commission but it should be enough so that affiliates would want to promote your product or service. Generally 10% works very well.

7. Content marketing

You’ve heard me talk about content a lot throughout this article so it is obviously very important. The truth is everything comes down to content. For example, if you are publishing an article on your website that is content, if you are creating an ad for Google adwords or Bing that is content, if you are publishing a video via YouTube that is content. I hope you can see my point here. If you can create engaging and valuable content through all the channels mentioned you are already way above the competition already.

If you need any help with your website whether it be content, building or WordPress please do get in touch with us on the form above. Have a great day

The post 7 Proven Ways To Transform Your Dying Online Business! appeared first on Coretium.

Put Images and links on Social Media Posts

Putting images on your posts can really influence the engagement made as well as catching the user’s attention at first glance. The more customised your posts are, the more active your social media promotion will be. Also, create images for the main points in your content so it’s more specific for users.

Not only will this increase engagement but it will also make you stand out from your competition.

Create Better Titles for your Posts

Carrying on from creating images, you can also create better title for your posts.  As a business you would want to have short and catchy titles to attract users to go onto your posts. For example instead of saying, “The things to consider when you are starting a business” you could say “3 points to consider when starting up a business “ which will instantly boost attraction towards your post. Just remember, that sometimes less is more!

If you’re lacking creativity, a tool to consider is BuzzSumo. This tool helps you with creating a great title for your posts & it could help you with researching similar content on other social platforms.

Share Your Posts at the Right Time!

A key thing to think about when posting on social media is to share your posts at the right time. There will be times where user engagement is much higher.

For Facebook

• Best days to post are:Thursdays and Fridays

Best time to post on Facebook

9am-7pm for suggestion pages

• 1pm for post shares
• 3pm for most clicks

For Twitter

• Best days for B2B: Monday- Friday
• Best days for B2C: Wednesday-Sundays

Best Time of the Day to Tweet

• 12pm and 6pm for highest CTR
• 5pm for highest retweets

For Linkedin

Best days to Post

• Tuesday, Wednesday and Thursday

Best Time to post

• Tuesdays between 10am-11am for clicks and shares
• Best time to post are 7am-8am and 5pm-6pm

Direct Questions to your Audience

Ask questions to create the opportunity to create engagement on your posts. For example Facebook comments and business forums on Linkedin. This is useful as social media was made for people, not businesses.

When people go onto these social media sites they are looking to socialise with people rather than buy your products.

Better yet, create questions for some of your headlines and see where that takes you!

In my opinion, questions grab attention and can lead to a conversation between you and your followers; maybe even other businesses. An example of a question that you can use on your post is “What are your thoughts on the recent changes to the AdWords platform?” Questions like this have the potential to create a community and will leave a lasting imprint on the mind of your followers. When they are looking for a product/service you provide they are more likely to remember the conversation they had with you, and may look up your company.

Have you thought of this tool yet?

Prioritise your Posts

When you are creating the content for your posts the main thing to think about is where your audience may be at the time it will be posted, how relevant it is to similar posts you have created and what message is more important to put across when you are thinking of what to post. Are you using the correct social platform?

When prioritising, it is beneficial to concentrate on the platforms where you have the highest chance to engage with your audience. For instance, if your business is all about connecting with directors of small companies then Linkedin is the one for you!

Whereas, if you are promoting makeup treatments then it is best to vary your social media usage and connect with more people. Tip: Engage how they engage with you.

Once your social media promotion is successful then you can use the information and feedback given to create content for use on other platforms.

Optimise Social Profiles

As I was saying on the previous point, it is very important to vary your social media but another thing to consider is optimising social profiles. This tool includes updating profile details on certain apps such as Facebook, making your profile specific to your product/service and showing users your level of engagement on social media sites.

You want to look active rather than inactive so it is better to keep things fresh and updated. It is essential to keep your connections relevant to your business, even set yourself a task to search up connections on Linkedin for people who have the same interests as you.

Always, always, always make your profile specific to your products/services!

 Create yourself a Content Promotion Schedule

The final point I will be addressing is that you have to have a Content Promotion Schedule. With this schedule you should be planning posts in advance, performing daily management tasks and keeping up to date with your connections.

Your daily management should include things such as engaging with a variety of users each day, following people who are related to your product/services again (you can also unfollow inactive users) and responding to follower’s posts.

If you’re business isn’t on social media and not being regularly updated then you are at risk of losing out on potential business.

In conclusion, I think these are the most effective ways to promote your content through social media marketing. It will make your company stand out from the crowd, grow as a company in general and reach out to people who are interested in your business.

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