Increasing the number of visitors to your website is critical to your online success. One of the reasons you should not give up on blogging is because of this. It’s a certain way to develop your company because it builds trust, attracts more email subscribers, and makes it easier for others to locate you online. Also, at the end of a blog post, include action phrases or questions to stimulate involvement. It will, in the end, create leads.

Helps With SEO

Search Engine Optimization (SEO) is the engine that drives your online presence, and every business wants to be on the first page of Google search results. So, if you want to increase the number of prospective visitors to your website, blogs are the way to go. Adding a blog to your website entails creating original content with useful information. It will produce more leads, which will improve your search engine results and make it easier for you to be seen. This is another of the numerous benefits of blogging for your business

Blogging Builds Credibility

A good website demonstrates to your audience and clients that you are a reliable source. Provide audiences with fascinating and useful content, and they will see that you are more than a company selling goods and services. And that you are concerned about disseminating useful information in your company. Blogging continuously shows potential consumers and competition that your organisation is a reliable source that keeps up with industry changes and advances.

Get More Social Exposure

Blogging is one of the simplest ways to be noticed on social media. You’ll have more content to share on social media as a result. Blogging contributes to the creation of relevant and unique material for all of your social media channels, resulting in increased traffic to your website. It also assists in exposing your firm to audiences you may not be aware of.

Blogging can Drive Inbound Links to Your Website

In order for a website to appear in search engine results, it must receive incoming links from relevant and reliable sources. It aids site navigation by directing visitors to the most relevant pages on your website. The more relevant links you have, the higher your chances of ranking, which means more leads and possible clients.

How We Can Help

If you need any help or consultation with your marketing strategies don’t hesitate to call us for FREE at: +44 (0)20 7537 6602 or by email at : info@coretiummedia.com or alternatively by viewing our hospitality marketing page here

The post 5 Reasons you Need to Start Blogging appeared first on Coretium.

Firstly what is a target audience? They are people who are more inclined to use your services or buy your goods. Issues can arise when you believe your audience are just like you. This means your business isn’t suited for the type of people that suit your brand.

Examples of Your Audience

Target audiences are aimed at a specific group of people. These types of people can be divided into groups such as:

• Age
• Gender
• Career
• Location
• Subculture
• Attitudes and opinions
• Purchase intent
• Hobbies and interests.

The type of people that you wish to target will depend on where your business brand fits into the hospitality industry.

Audience Analytics

The good thing about social media is that you are able to monitor analytics for your brand. You can see the type of interactions your brand is getting, and you know how your audience interact with your posts. From this you can figure out the audience to target.

See which posts are getting the most attention, from this you can get a clue of what your customers are interested in. You will need to target different audiences across each social media platform, so make sure you monitor the analytics across all platforms

There are also expansive tools to use that give you analytics. Google analytics gives you insights that are broken down into different categories, like the ones stated above. This will also show you what type of people are most interacting with your content.

Customer Feedback

Running surveys will give you an understanding of what your customers like. You can take on board their suggestions and their criticism. Knowing what your customers appreciate and what needs improved will result in them becoming a loyal customer and increasing brand awareness.

Using these tools to identify your audience will be beneficial for your business’s brand. It provides a foundation for your brand message and marketing strategy which you can use to grow.

If you want to connect with our target audience better, send us an email to: info@coretiummedia.com or give us a call on: Tel:+44 (0)20 7537 6602

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SEO Overview

Search Engine Optimization (SEO) is a term that refers to the process of optimising your business visibility online. Having a strong SEO improves your internet visibility. This means that the more people who visit your website, the higher your online traffic will be, and the more likely you will be able to sell your products or services to a larger audience and gain customers.

On a Google search page, there are only ten spots. The majority of people who perform a Google search rarely go past the first page. Most of the time, you won’t have to because the top few alternatives on that first Google page will provide the information you’re looking for.

Ideally you want to be on the first search results page. If potential customers search a topic relevant to a hospitality business the first 10 search results are the ones likely picked by your audience.

How It Works

Quantity and quality are the two most important factors in SEO. The better your website is on both the back and front ends, the more traffic you’ll get and the higher your search engine results will be, leading to new customers. Mixing these elements creates SEO:

• Keyword research
• Creating backlinks
• Creating content

Keywords

Specific words can influence your internet rankings. Keywords might be single words or phrases that your audience use to find what they’re seeking for on a regular basis. Keywords must be researched and deliberately placed in your content in order for the material’s quality to be good. This will reflect well on your business brand.

One of the reasons you need SEO for your hospitality business is because of keywords. When looking for a product or service, potential customers will use specific terms or phrases. If your content contains those terms and phrases, you will boost your visibility to your audience. The most effective keywords for your hospitality business will be those that have been researched.

Backlinks

Backlinks are characteristics on your site that point to other trustworthy, high-quality sites. Because you’re mentioning sites that are relevant to your field of expertise, building backlinks builds trust with your target audience and customers.

Back linking should be done intelligently to avoid your information becoming lost in a sea of other sources. Plagiarism, for example, is a serious offence, and you don’t want to pass off other people’s work as your own. If your site requires it, Metric Marketing will clean up your backlinks. Backlink building must be done wisely and ethically in order for your business to thrive.

Content

It’s in the content that your SEO really shines. Your content gives you the opportunity to communicate directly with your present hospitality customers and potential hospitality customers. Therefore your keywords will help you establish authority, trust, consistency, and engagement with your audience. Anything that your audience sees or hears is considered content, and this includes:

• Blogs
• Videos
• Social media posts
• Podcasts
• Newsletters

By directly connecting with present and potential customers, your content promotes SEO and hence traffic.

Having a good SEO will result in building trust with your audience and attracting hospitality customers. Both of which increase the strength and awareness of your brand and therefore growing your business.

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Why Digital Restaurant Marketing is Important

Digital restaurant marketing is probably the most important form of marketing stratagies as it allows your restaurant to connect with a large online audience and show off the facilities your business has to offer.

Connecting with clients via the internet is extremely effective because it reaches today’s consumers where they spend the majority of their time: online. Many small businesses like this sort of marketing because it can be extremely cost-effective; even the smallest marketing budget can benefit from a digital strategy.

Online marketing can also be a good way to swiftly increase website traffic, making it a good option for firms seeking for immediate results. Here’s a quick guide to three of the most popular and effective digital restaurant marketing strategies.

1. Social Media

The recent explosion of social media cannot have gone unnoticed by any modern business. While the social aspect may not indicate that users are intending or making purchases, the emergence of’social commerce’ has grown into a multi-billion dollar business.

With almost half of the world’s population spending a significant amount of their day on social media sites like Facebook, it’s likely that your clients are also using these platforms. As a result, implementing a social media marketing plan can be a powerful tool for connecting with these customers.

The visual aspect of social media perfeclty lends itself to that of a restaurant marketing plan as it allows you to show beautiful pictures of your food. Instagram and Pinterest, in particular, may be effective virtual storefronts for your food.

As social feeds become more crowded, being able to pause the scrolling motion with an eye-catching photo of your restaurant’s delectable dishes may be a terrific way to raise awareness and develop the online buzz surrounding your business, both of which can help you attract more guests.

2.PPC for Restaurant Marketing

PPC, or pay-per-click marketing, is a sort of sponsored advertising. You pay search engines to promote your business when people are looking for a certain keyword, such as “restaurant near me” or “vegan cafes in London.”

Because you can personalise your adverts to very particular search phrases, this sort of restaurant marketing can provide a very high return on investment. You don’t have to pay to promote (and be lost) in a sea of broad searches when you can rank first for your unique speciality.

These are the people that are most likely to be your perfect clients, as they are looking for exactly what you have to offer.
PPC is one of the more traditional forms of digital advertising, but it’s still going strong due to its effectiveness. It connects your company with potential clients at the optimal time, when they are actively looking for a specific solution or resource.

3.E-mail Marketing

Building a database of client information has long been a sound business practise, and email marketing is merely the modern-day version of that tried-and-true method. The major goal of this type of digital marketing is to establish and strengthen relationships with new customers, as well as to strengthen and inspire loyalty among existing or past customers.

The benefit of this form of digital marketing plan is that your company retains ownership of the consumer database, which has the potential to grow in value over time.

With inboxes bursting at the seams, the battle for customer email addresses is heating up. To effectively develop their email list, businesses must provide tantalising freebies, discounts, or other goodies in addition to merely asking for their information. However, once these are in place, adding more and more eager clients to your database becomes pretty simple.

While email marketing takes a bit longer to get going, it has the benefit of being one of the better long-term marketing tactics. Because email is unlikely to go away anytime soon, this type of customer relationship is a terrific method to attract existing consumers while also being a useful asset in the future. Email marketing is a terrific complement to other traffic-generating methods like social media and pay-per-click advertising.

How We Can Help

If you need any help or consultation with your restaurant marketing strategy don’t hesitate to call us for FREE at: +44 (0)20 7537 6602 or by email at : info@coretiummedia.com or alternatively by viewing our hospitality marketing page here

The post Top 3 Digital Restaurant Marketing Strategies appeared first on Coretium.

What is a Plugin?

A plugin is a software add-on that enhances the capabilities of a programme once it has been installed. If you wanted to watch a video on a website, for example, you might need a plugin. Your browser will not be able to play the video if the plugin is not installed.

Why are WordPress Plugins Important?

So, what is the importance of a plugin? There are important as they add extra functionality to your hospitality website making your website more usable and attractive to a user. This can be very beneficial as it makes your website stand out from others within hospitality. They can also help massively within SEO, increasing your site ranking to help your hospitality business stand out.

What are the Most Important WordPress Plugins?

1.Yoast SEO

Yoast SEO is by far the most popular SEO plugin for WordPress, and it’s simple to see why it’s one of our must-have plugins. It can not only help you enhance your SEO, but it can also assess the readability of your material. Because 79 percent of people merely skim your articles and pages, the more readable your material is, the more likely you are to keep their attention.

Key Features;

• Use keywords and meta descriptions to optimise your WordPress posts and pages.
• See how effectively your content is optimised right now and make changes as needed.
• With a few basic steps, you can improve the readability of your text.

2.WP Restaurant Manager

WP restaurant manager is one of the most important WordPress plugins for any hospitality website. This free plugin allows you to choose which hours are restricted, which appointments will be accepted, and even send out bespoke email notifications to people who sign up automatically.

Key Features;

• Creates a user friendly reservation system
• Receive email notifications when a reservation is placed
• Allows owner to have complete control over reservation system

3.Optimole

Images account for more than half of the average webpage’s size. As a result, optimising your photos can make a significant impact in the speed with which your site loads. Optimole can help remedy this and s a result is a very significant WordPress plugin for your hospitality business.

What is the significance of this? Because if it takes more than three seconds for your website to load, more than half of your visitors will abandon it.

If that isn’t alarming enough, consider that 79 percent of online buyers will abandon your site if it performs poorly. While photos aren’t the only factor affecting website performance, optimising your WordPress images is an important part of reducing page load times.

Every graphic you post to WordPress is optimised by Optimole, so it takes up less space. Furthermore, it accelerates your site using cloud-based technology. Optimole recognises the screen size and automatically resizes pictures to give your users a fast-loading, responsive experience.

Key Features;

• Compress your photographs automatically.
• JPEG and PNG images should be optimised.
• Optimize any old pictures you have in bulk.

How We Can Help

If you need any help or consultation with your hospitality WordPress plugins don’t hesitate to call us for FREE at: +44 (0)20 7537 6602 or by email at: info@coretiummedia.com or alternatively by viewing our hospitality marketing page here

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With over 192 million daily active users, Twitter is still one of the most popular social media platforms today. Twitter could be the key to engaging with the largest possible audience.

let’s talk about why you’d want more Twitter followers in the first place.

Why does your Twitter following matter?

Although Facebook is still the largest social media platform, Twitter shouldn’t be overlooked as it’s still a global powerhouse for your digital marketing schemes. Twitter has a large international following and allows you to connect with users all over the globe.

There are also additional things to think about.

For example, from a hospitality marketing standpoint, Twitter’s young and Gen Z audience is desirable. In fact, 42% of Twitter users are between the ages of 18 and 29, with another 27% falling between the ages of 30 and 49. Not only are there a lot more millennials on Twitter, but they also use social media more regularly to discover new products. Because they make up such a large market, millennials and Gen Z are a great target audience for many hospitality businesses. Millennials dine out more frequently, enjoy trying new things, and are continuously on the lookout for distinctive brand and company experiences.

Indeed, the millennial age has forever altered the marketing landscape, from a strong concentration on the video to the growth of influencer marketing and an emphasis on emotional connection.

Another reason for Twitter’s popularity among marketers is that people desire to follow companies. According to recent data, 74% of individuals who follow small and medium businesses on Twitter do so because they want to hear about new goods in the future. Furthermore, nearly half of individuals who follow brands and businesses are more likely to visit the websites of those brands and firms.

How We Can Help

If you need any help or consultation with your hospitality marketing strategy don’t hesitate to call us for FREE at: +44 (0)20 7537 6602 or by email at : info@coretiummedia.com or alternatively by viewing our hospitality marketing page here

The post The Importance of Having a Strong Twitter Following appeared first on Coretium.

In 2022 hospitality digital marketing is as important as ever and it can be hard to create a successful strategy for your hotel. In this blog, I’ll be showing you some key aspects of digital marketing in order for you to create a clean, crisp and, most importantly, successful hotel marketing plan.

Creating a Hotel Digital Marketing Plan

Considering your target demographic is the first step in developing a digital marketing strategy. Who are you targeting with your marketing? In order to comprehend and define that target audience, you must do extensive research on what your target audience engages with on social media. This in turn will massively help you build your hotel digital marketing strategy.

A useful way of doing this is by creating guest personas which represent the people they want to see at their check-in desk. When doing your research consider the following questions:

• What are their ages? What city do they call home?
• With whom do they share a home? Who will accompany them on their journey?
• How much do they earn and what do they do for a living?
• What are some of their other favourite brands?
• What are their interests and hobbies?
• Which social issues are important to them?
• What stores do they frequent for food and clothing?

What are the Best Social Platforms to use?

This can be a tricky question to answer as there is no correct answer. However, these are the most important social platforms to use :

• Facebook: With 2.79 billion monthly active users, Facebook is still the most popular site for sharing information, communicating with guests, and organising events.
• Instagram is a popular visual channel that is ideal for showcasing dreamy destinations and luxurious lobbies, as well as encouraging visitors and influencers to do so.
• Twitter: Send out quick and snappy updates, communications, and dialogues.
• Youtube: Allows hotels and visitors to generate informative and inspiring video content.
• TikTok is a video-sharing app with 689 million monthly active users, more than half of users are under 34 years old.

How do I use These Social Media Platforms?

When posting on social media channels it’s important to consider the following; keeping a consistent brand image with a clear message, ensure you present this content in a creative and engaging way and lastly analyse what does and doesn’t work for your competition.

When marketing a hotel or within any hospitality mrketing, ensure you show off the facilities you have to offer and what makes you stand out. Capitalise of off your USP (unique selling point) and consider highlighting that immediately for your guests.

Other aspects to consider when developing and implementing a social media strategy, specifically for hospitality marketing, include how often to post, when to publish, how to monitor and respond to people who are talking about your company, how to optimise your profiles, and how to direct viewers to booking alternatives.

How We Can Help

Congratulations! You should now have the key knowledge needed to implement a successful and creative hospitality marketing strategy. If you need any help or consultation with your hotel marketing strategy don’t hesitate to call us for FREE at: +44 (0)20 7537 6602 or by email at : info@coretiummedia.com or alternatively by viewing our hospitality marketing page here

The post Hotel Digital Marketing Strategies to Help You Succeed appeared first on Coretium.

Tips to Market Your Pub

There are many ways that you can use to promote your pub. It can help by attracting new customers and making sure existing ones come back for more. Below are a few tips on how you can take advantage of pub marketing.

Focus on your customer

All businesses including pubs will have to focus on their customers. This means that understanding your customers and their preference is important. You should focus on demographics, characteristics and preferences. These can help you find the right target audience. Always try to engage and have a small chat with customers to get to know them.

Also, having a great environment matters because customers would feel valued and more likely to share their feedback. Additionally, you could offer promotions and deals which is a good pub promotion idea to help the business grow.

Social Media

Social media for pubs can help identify a wider range of audiences with minimum effort. This is a great way for pub marketing. You can use a range of social media platforms such as Facebook, Instagram, Twitter and more.

Instagram is a great way to promote your pub on social media. It’s free to use which is a great marketing idea for pub owners that are on a budget. With Instagram, you must post content regularly to attract new customers. You can choose to post a mixture of photos, stories or reels.

Your pub should have a Facebook Business Page. Having an optimised profile will make it easy for customers to find your pubs page. This is an effective way for pub marketing due to use Facebook because customers can use it as a search tool to find reviews or ask for recommendations. Taking some photos and posting them on your Facebook feed would attract more people to visit your pub.

Although using social media for pubs is one of the marketing strategies. There are some downsides too such as being time-consuming, difficult to measure, can’t target all audiences and more.

Host Events

Hosting events is a great pub promotion idea that could be used. Not only are event night fun but it also helps sales. You could host something like a pub quiz, happy hour or even a concert and much more. However, as you will be competing with other pubs, offer something unique that they do not. Whatever promotion you choose to run, make sure you promote it well, so will become a successful event. Ensure the events you run are attractive, fun and affordable.

A wall feature can be a great idea to inform customers about upcoming events. This is useful because customers can see the upcoming events and plan their visits. They may even spread the information through word of mouth. Also, as a pub owner, you can use think about using social media for pubs which can attract a wider range of audiences and more people would find out about your event.

Traditional Advertising

Many pub owners have been hesitating to use traditional marketing. Using traditional advertising has many benefits. Traditional marketing is a great way to target a local audience and gain more customers.

In the pub industry, there are different traditional marketing options for you to choose from for your pub. Here are some examples of traditional advertising you can do.

• Newspaper ads
• Posters
• Newsletters
• Flyers
• Loyalty cards

However, traditional marketing methods such as flyers, posters, and newspaper advertisements are costly. Think carefully about the design and what information you will include. Traditional marketing can help reach local audiences.

How we can help

Here at Coretium, we are a pub marketing agency that can help you assist if you need help with pub marketing. Our team would be happy to work with you. If you have any enquiries please do not hesitate to contact us. You can contact us via 020 7537 6602 or by email at info@coretiummedia.com. Our team would be happy to help you.

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Marketing strategies for guesthouse

There are many marketing methods that guesthouses could use to promote themselves. Here are a few examples of marketing strategy guesthouse can use:

Target the right audience

To become a successful guesthouse business you need to understand your customer wants and needs. Before making a guesthouse marketing strategy you need to know what kind of guest you want to attract. You have to ask yourself ‘why they would choose your guesthouse out of others?’ There are many types of travellers such as business, tourists, seniors and much more. Guesthouse owners can satisfy their guests more if they understand their guest’s needs and wants.

Be online

Potential guests will always be searching for your guesthouse online before they actually make a booking with you. You may want to consider using virtual tours to promote your guesthouse. This is useful because guests can see 360-degree views before they actually make a booking with you. Your website is important because it is where potential guests learn more about your guesthouse before they decide to make a booking. A mobile-friendly website is necessary these days. And don’t forget to use social media and SEO.

There is no point in having a website when guests can’t find you. Having strong keywords and high rankings would be beneficial to your guesthouse. One way to do this is by using SEO.

Promote yourself with a travel agency

Travel agencies are important to the guesthouse business. A simple listing can gain you many bookings but each time it is booked through a travel agency a commission will be applied. The guesthouse can gain more business travellers from companies through travel agents. This could be beneficial because guesthouses are listed on travel agents’ websites. And when others search the travel agent site they will be able to find you and go through your guesthouse listing and may even make a booking.

Email marketing

Email marketing is a powerful tool to use when marketing for guesthouses. Reaching out to guests after their stay at your guesthouse and asking them for a review can helps others when researching your guesthouse. Also, you can use email marketing to send out newsletters or promotions. How often you send an email and what’s in the content matters. Using email marketing can improve brand awareness which is a great guesthouse marketing strategy.

Reviews and recommendations.

A good review can attract more customers whereas a poor review will damage your business. You can try to encourage customers to leave a review after they checked out with you. If there is a bad review make sure that you know how to improve and do better. Reviews are valuable for both the guest and guesthouse owner. It’s a way to increase visibility and improve contact for guesthouse owners.

How we can help

Here at Coretium, we are a guesthouse marketing agency that can help you assist if you need help with guesthouse marketing. Our team would be happy to work with you. If you have any enquiries please do not hesitate to contact us. You can contact us via 020 7537 6602 or by email at info@coretiummedia.com. Our team would be happy to help you.

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Online marketing method (digital)

Online marketing is an effective way to approach your target audience and to broaden your reach to new markets. There are many different ways you can use online marketing. These are email, social media, websites and more.

Restaurants can benefit from online marketing in many ways such as engaging, able to measure your campaigns and making audience targeting easier. Online marketing can help restaurants build relationship with potential customers as you can directly interact with them.

Social Media for Restaurants

Social media is a powerful tool restaurants use to promote and raise awareness to customers in creative ways. Some examples of social media platforms restaurants may use are; Facebook, Instagram, and Tiktok.

One of the most effective and efficient ways to keep in touch and keep up-dated with customers. It can help you reach wider range of audience with minimum effort needed compared to offline marketing.

With social media accounts being free to create, you can save money in having to pay to spread awareness about your restaurant. This can be done through posting engaging content regularly, using hashtags within your captions, engaging with your target market and keeping the messaging of your company consistent.

On each social media platform, there are ways you can expand the reach of your account by using paid social additions. This means if you want to spread awareness for a special restaurant deal you are doing for Valentine’s Day, you can run a social media advertisement to reach your target market based on their interests, demographics and location.

Websites/SEO for Restaurants

Since majority people are spending more of their time online, having a website is an important feature. The main devices used are mostly mobile phones which mean that restaurants would have to makes their websites responsive. Also, restaurants should invest in SEO which is quite important. This can be through creating blog content that fits your restaurant and associating with keywords you want to be ranked for.

Restaurants should look into local SEO techniques to help increase the chances in coming up for their keywords in their local area. For example, if you want to rank for “Italian restaurant in east London”, you should look for local SEO techniques to make sure you are increasing the chance when someone is looking for that, you will be at the top of the search results. This will mean your bookings for your restaurant will increase and also you get more traffic to your website.

Email Marketing for Restaurants

Email marketing is a form of online marketing that restaurants may use. Most people have forgotten about email marketing since social media was introduced. It can help build stronger relationship between you and customer, promote any offer or deals, remind people to book for your restaurant and email invites. When using email marketing think about the content, how of you send it and your customer preferences.

If you have created a marketing strategy for your restaurant, you can integrate your social media and website/SEO techniques into a way to boost your mailing list and boost your website traffic and social media followers through your email campaigns.

If you are unsure how to create restaurant marketing strategies, here at Coretium we will be able to create a marketing strategy for you that is unique to your restaurant.

Offline marketing (traditional)

Offline marketing is any type of marketing that isn’t online, which is known as the traditional methods. These can include leaflets, radio and TV adverts, posters and more. The advantages of using offline marketing are understandable, permanent and more memorable. The cons of using offline marketing are it’s much harder to measure your campaigns, it cost more and you can’t directly interact with consumer.

There are three main offline marketing that restaurants will use. These will be briefly explained below:

Loyalty cards/app

Loyalty scheme not only build relationship with customers but can also boost your sales which customers get rewards. Customers could get discounted meals, free selected item on menu and much more. Having a loyalty program scheme may be inexpensive way of marketing for restaurants. It is best to keep you loyalty simple and not too complex. It would attract more people to use if it was easy to use with great rewards. Some companies would have their loyalty scheme on a plastic card and some would have it on an app. Having the loyalty scheme on the app is quite useful because most people are on their phones.

Printouts (leaflets, posters, flyers)

Printouts such as leaflets, poster, and flyers are cheap and easy to make. If you want the printouts to be successful then it should have an attractive design with information of what offers and where they can find the place. Think about the colours, design and who your target audience is. There are some drawbacks from using this type of marketing it can get dismissed after it read and don’t have long term impact.

Magazine articles

A traditional way of marketing for restaurants is by using magazines. Magazine advertising for restaurants may not be cheap but it is effective. This is part of restaurant marketing strategies many different restaurants do. This offers you to target a wider audience that may not be within your local area.

How we can help

Here at Coretium, we provide restaurant marketing strategies for your restaurant to maximise the effort in targeting your target market. Instead of looking for another restaurant marketing agency, contact us and our team will be happy to help. If you have any questions, please do not hesitate to contact us. You can contact us via 020 7537 6602 or by email info@coretiummedia.com. Our team would be happy to help you.

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