Have you noticed the number of websites that include a button that
lets you tell others about the site you are visiting? They are becoming
more popular, because site owners have learned that if you want your
visitors to do something for you, you have to make it as easy as
If you want viewers if your site to tell others, it does not get
much simpler than giving them a button to click.
The nice thing is, if you design and set up your own site, it is quick and
easy to add the button. The hardest part is deciding where you want
the button located. If you do not do any site design, it is a small cost
to have a designer do it for you.
The button runs a small bit of code called a “tell-a-friend” script. When
your viewer clicks the button it opens up a small window that allows
them to enter their friends email address and a short message so they
can tell others about your site.
The power of this script goes back to what I discussed back at the
beginning of this book; people will listen to what their friends and
There is a level of trust there that you can not come close
to, at least not initially. That kind of trust is built over time.