I mentioned earlier that people are more likely to listen to someone that they consider to be an expert. Why cant that expert be you? If you know enough about a topic to build a business around it, you are an expert. All it takes is a little marketing to show others that you are an expert. One method of establishing yourself as an expert and gaining some exposure for yourself and your business is to write articles for ezines and article publishers.
You write an article relating to your business, and then post it to one of the online publishing services. When people read your article, they will see that you know what you are talking about.
The more places you can get your name and the name of your business, the better the chances of people remembering who you are. Over time with multiple exposure you begin to build brand recognition.
There are two different ways online article publishers let you get your name out. Some sites, like ezinearticles.com, let you put a short 1-2 sentence “About the Author” section at the end of your article. You get the opportunity to put together a brief statement about yourself and your business, and a link back to your site.
You can talk about yourself, your business, and why the reader should believe what you say. You can also include multiple links that will lead the reader into your site. When readers click on the link to come to your site they are what marketers refer to as “pre-qualified”. They chose to be there based on the information they read.
They were not tricked into visiting your site, and they were not pressured to go there by spam emails.
They are there by choice, and that makes them more receptive to your message, and increases the probability that they will purchase your products or services.
Beside the traffic that comes to your site directly from your article, if the article is really good it may end up on one of the social bookmark sites like Digg, Stumble Upon, or del.ico.us. If your article gets ranked in one of these sites, it can bring a lot of visitors to your site in a very short period of time.
That burst of visitors might last for only a day or two, but it could also linger in the top rankings for days or weeks. Another side benefit of writing articles is that they can provide a small amount of residual income to you. Many of these sites offer revenue sharing that will give you a small portion of the advertising that the article generates. The amount you get per article usually is not very much, but enough articles over time can add up.