Have you noticed the number of sites that offer free e-books to subscribers?
Give your email address, click the link and you have instant access to an eBook full of useful information.
The reason so many sites use this method of advertising is because it works, and here is how you can make it work for you.
Write a short eBook on a topic that relates to your business. In that book you include a little information about your business, and at a couple of key places include a link that will drive traffic from the book to your website.
Now post it on your website and let anyone interested download a free copy.
However, it does not stop there.
Encourage anyone who likes your eBook to offer it as a free gift on their website as well. If the information is useful, and the book is well written, the number of websites that are offering your book will begin to grow, Soon 50 or 100, or even 1,000 other sites will be helping you spread the word about your business.
A successful campaign with timely information could keep driving traffic to your site for months or years to come. Be careful not to overdo the information about yourself, or include too many links back to your site.
The more about yourself you include, the less likely others will be willing to give your book away for you. Another advantage of having your eBook before thousands of people‟s eyes is it establishes your credibility.
People give more credence to a published “expert” than they do to someone who has not written a book, even if the book is very short. You begin to build name recognition, and when people see your name associated with something in the future, they will be more likely to check it out. Internet marketer David Meerman Scott used this successfully when he released an eBook titled The New Rules of PR.
He posted a link to the book on his blog, and sent link by email to friends and colleagues. Within 3 days his eBook had been downloaded over 1,000 times. At that point it caught the attention of a couple of internet marketing gurus who talked about it on their own blogs. In the 3 days following those blogs Scott‟s eBook had been downloaded over 15,000 times. To date, the eBook has been downloaded over 60,000 times, and it has resulted in a continuing flow of traffic, and several speaking arrangements. He is now considered an expert in the field of internet marketing, largely because of his eBook.
Do a search for eBook compilers to find a program to create your eBook, or find a program that will allow you to save a document as a PDF. Whichever program you decide to use, make sure it allows you to include active, clickable links.
If the person reading the eBook has to copy and paste the link into a browser, many of them will not. Make it as easy as possible for them to get to your site.
Also, make sure the program you use will not let anyone change the information in your eBook. There are less than honest people who will remove references to you and the links to your site, and include their own information into your eBook.
Many programs will allow you to safeguard your information, so take advantage of them.
PDFBrandable is a good piece of software that allows you to create brandable eBooks.
Or you could just hop on to fiverr.com and get a designer create one for you as a one off cost.