Another great way to spread the word about your business is to
provide free content to other websites and blogs. Everyone wants
fresh, well written content for their website.
Fortunately for you, not everyone has the time or the ability to do it themselves.
With the ever increasing number of websites and blogs on the internet, there is an
ongoing demand for article writers and guest bloggers. That‟s where
you come in.
By providing free content for someone else to use, they get useful
information on their website, you get your name out, and they pay the
marketing costs. It is a win-win situation for everyone.
Look around for blogs that cover your area of expertise and offer your
services to them. They may want you to show them a sample of your
writing before they are willing to take you up on your offer. After all,
they have their own reputation for quality to consider.
If you have a specific article in mind, you could show them the first couple of
paragraphs. If you are extending an open offer, write a sample article
that shows what you are capable of doing. Just make sure your sample
displays the kind of quality they will be looking for.
After you write your article, you can place a short “About the Author”
paragraph at the end. Included in that paragraph is information about
your business, and more importantly, a link back to your website.
Not only do you get a surge in traffic that comes from their website, but
the more different places your material appears, the better the
chances that one of your pieces will get picked up by one of the social
bookmark sites or another blogger and starts to go viral.