Social media – the beauty and the beast of some businesses – like Marmite some love it, some hate it. Yet a social media strategy has become essential in modern business and in some cases determines how well a business will do.

Some of you may think that your social media strategy is working fine for your business and that may be the case, but social media changes quicker than Usain Bolt used to run the 100m and so it is always good to know what updates are happening and how they could help your business.

Here are 5 elements that should hopefully tickle your social media taste buds:

1. Add a messenger chatbot to your Facebook page.

   A chatbot is a great way to keep in touch with your audience on an individual level. Messages can be personalised which you send out to people. Not only can it provide great customer service, and make it faster and easier it also allows you to stay in touch with customers 24/7. You should also think about integrating a chat function onto your respective websites – although these have to be manually manned it allows another form of communication for your customers.

2. Add a video cover image to your Facebook page.
   

   The photo cover is one of the first things people see when they visit your page, so why not make it captivating with something which will grab their attention.

3. Use more video across all platforms – especially live video.
   

   You’ve probably seen us on various platforms or read our various blogs – but we’ll say it again the video is one of the best forms of engagement with your audience. The majority of platforms all have a video function…and better yet they have a live video function. Try to think of ways to use this to your advantage. The video will continue to grow year on year – so why not join the fun?

4. Social media paid adverts.
   

   Facebook is constantly changing its algorithm, and with Twitter and Instagram now also using their own specially-defined systems – organic posts can be lost in the abyss – this is where paid ads come into force and allow you to target the right people with the right content.

5. Storytelling.
   

   Snapchat was the pioneer, then Instagram followed suit, with Facebook close behind – and you know what they won’t be the last. Millions upon millions of people use either of the mentioned ‘story’ functionalities with those oh so ever-changing filters – I don’t think I’ve ever seen so many bunny ears or Harry Potter glasses on so many people. Stories are an awesome way to reach an audience in real-time and luckily because of the format it doesn’t have to be edited at Pinewood Studios with Lucas-esque effects.
   You see here’s the secret – people prefer real videos to the countless ‘fake’ videos you see everywhere. So get out there with your camera and start filming!

How We Can Help

If you need help with any of your filming or social media needs, please do get in touch with us here at Coretium Media and we’ll be happy to help you.

We once proclaimed that the ‘Death of Email Marketing’ had been greatly exaggerated and to be honest, we still think we are right. Email marketing is still a great way of communicating with customers and potential customers…and it is also a great way to turn your customers into repeat buyers.

Firstly, it generates more profit than looking for new business and, it’s one of the primary goals of selling – reselling to existing customers.

Then add in FOMO! – or in its proper full vernacular ‘Fear Of Missing Out’. As human beings you would not be human if you didn’t get FOMO on occasion, whether it be staying in for a night in front of the TV instead of heading out with friends only to find out they have the best night ever…major FOMO can occur then or whether it be missing out on a great deal because you have been indecisive. The trick is to get customers to get major FOMO when it comes to any offers or products you may have…the guys at Apple seem to have it down to a tee.

So how do you create a sense of FOMO, so customers will come back and buy from you? Well…

Don’t let fears or reservations creep into your customer’s psyche. It is essential that you make them feel confident and empowered about their decision to purchase your product. A few reinforcements here and there will help immensely.

Educate your customers – this is one of the most important things you can do to keep them buying from you – very few businesses do a good job of educating customers – this can be through newsletters, videos, simple blog or even a podcast like this one…

Hints, tips, and helpful ideas on how a customer can improve their business are always a winner. They will appreciate your concern and interest in their wellbeing – and the fact you are doing it for free also helps. That’s not to say you give all your secrets away for free!

Say “thank you” regularly. Nothing is more important than saying “thank you.” Who doesn’t like being thanked for something? Even if it is a call to say thanks for buying or even a follow-up call 3 months later to see how they are doing with their purchase. As a famous supermarket says ‘Every Little Helps’

Ask your customers for their opinions. The finest form of flattery is “What are your thoughts?” – they will feel valued that you find their opinion significant. You can use something like Survey Monkey for this

Make your customers feel important. Congratulate them on their achievements and comment on positive things about their business. Life in the trenches isn’t always easy – let them know they are doing a great job.

Do You Want Someone To Take Over Your Email Marketing?

If you need any help with your website whether it be content, building or WordPress please do get in touch with us on the form above. Have a great day

There is such a lot of talk going around about branding, but what exactly is your brand and how do you use it to help you reach more people and market your products or services?

What is Branding?

Your brand is the core of your marketing, the central theme around your products and services. Your brand is not your Logo or your Company Name, unless of course you are Microsoft or the Yellow Pages online directory.

For people to come and hire you, or buy from you in droves, your brand needs to be crystal clear, attractive, exciting and powerful. In fact your brand needs to be powerful enough to rouse your customers into action, and at the same time it needs to actively express you, what you’re about and your uniqueness. Once you’re sure of your brand you also gain a tangible and easy way of talking to people about what you do. It makes it so much easier to do your marketing when you have it clear in your mind what it is you’re selling in the first place. When you’re creating your brand you are creating a memorable marketing message that will inspire people to take action and choose you over your competitors.

Here are five useful tips to help you find your brand:

Brand Tip 1

Your brand is the core of what you do. What feelings or emotions does your business inspire in you and in your customers? Did you know that peoples’ decision to buy is based on emotions, not facts?

Brand Tip 2

Think about how you present yourself, not just on your website but when people see you, talk to you on the phone, or read your email. Is your marketing consistently saying what you want it to? Are people getting confusing messages from you, or is it clear from the start what you do?

Brand Tip 3

Think like your potential customer, try to get inside their head and see your products or services from their point of view. How do they experience what you do, and how does it make them feel?

Brand Tip 4

What is it you do that makes you stand out from the crowd? If you don’t think you do, then you need to think of a way that you can, because your brand should be somehow different from everyone else’s, its not enough to be just the same as others but better.

Brand Tip 5

What are your best abilities, do you know your greatest strengths? Choose an unbiased person, who knows you well, to help you decide what your top attributes are; your brand should be based around your unique strengths and abilities.

Ultimately, creating a strong, memorable, compelling and meaningful brand is essential for successful marketing, and something you can do with a bit of thought, and may be a bit of help from your (unbiased) friends.

If you need any help with your website whether it be content, building or WordPress please do get in touch with us on the form above. Have a great day