Tips to Market Your Pub

There are many ways that you can use to promote your pub. It can help by attracting new customers and making sure existing ones come back for more. Below are a few tips on how you can take advantage of pub marketing.

Focus on your customer

All businesses including pubs will have to focus on their customers. This means that understanding your customers and their preference is important. You should focus on demographics, characteristics and preferences. These can help you find the right target audience. Always try to engage and have a small chat with customers to get to know them.

Also, having a great environment matters because customers would feel valued and more likely to share their feedback. Additionally, you could offer promotions and deals which is a good pub promotion idea to help the business grow.

Social Media

Social media for pubs can help identify a wider range of audiences with minimum effort. This is a great way for pub marketing. You can use a range of social media platforms such as Facebook, Instagram, Twitter and more.

Instagram is a great way to promote your pub on social media. It’s free to use which is a great marketing idea for pub owners that are on a budget. With Instagram, you must post content regularly to attract new customers. You can choose to post a mixture of photos, stories or reels.

Your pub should have a Facebook Business Page. Having an optimised profile will make it easy for customers to find your pubs page. This is an effective way for pub marketing due to use Facebook because customers can use it as a search tool to find reviews or ask for recommendations. Taking some photos and posting them on your Facebook feed would attract more people to visit your pub.

Although using social media for pubs is one of the marketing strategies. There are some downsides too such as being time-consuming, difficult to measure, can’t target all audiences and more.

Host Events

Hosting events is a great pub promotion idea that could be used. Not only are event night fun but it also helps sales. You could host something like a pub quiz, happy hour or even a concert and much more. However, as you will be competing with other pubs, offer something unique that they do not. Whatever promotion you choose to run, make sure you promote it well, so will become a successful event. Ensure the events you run are attractive, fun and affordable.

A wall feature can be a great idea to inform customers about upcoming events. This is useful because customers can see the upcoming events and plan their visits. They may even spread the information through word of mouth. Also, as a pub owner, you can use think about using social media for pubs which can attract a wider range of audiences and more people would find out about your event.

Traditional Advertising

Many pub owners have been hesitating to use traditional marketing. Using traditional advertising has many benefits. Traditional marketing is a great way to target a local audience and gain more customers.

In the pub industry, there are different traditional marketing options for you to choose from for your pub. Here are some examples of traditional advertising you can do.

• Newspaper ads
• Posters
• Newsletters
• Flyers
• Loyalty cards

However, traditional marketing methods such as flyers, posters, and newspaper advertisements are costly. Think carefully about the design and what information you will include. Traditional marketing can help reach local audiences.

How we can help

Here at Coretium, we are a pub marketing agency that can help you assist if you need help with pub marketing. Our team would be happy to work with you. If you have any enquiries please do not hesitate to contact us. You can contact us via 020 7537 6602 or by email at info@coretiummedia.com. Our team would be happy to help you.

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Contact Information

When someone visits your website make it easy for them to contact you whether it be by phone, in person or online (email or contact form) – why make your contact information a treasure map. If visitors can’t find this information, then they’re more likely to leave. Phone Number – Make it nice and big to read & on every page.

Contact Form

Lots of searches happen after normal business hours, making it vital that contact forms are on your website. They should also be easy to fill out. Address – it sounds pretty obvious, but this verifies to people that they are viewing a local company. It can also help establish that initial trust.

Write unique content

Content is King! As is the famous saying. This doesn’t mean going around peeling stuff off from around the interweb though. Creating unique content will build trust from your visitors and also avoid being penalised by search engines. But now you’re thinking, but I don’t have time to blog every day or what have you…but unique content can range from writing about your company in the about us section, writing about your services or products or doing a meet the team page.

Use a strong call to actions

This goes back to the first point of having your contact information ready and available to any visitors. Make it as easy as possible for potential clients to contact you by using a solid call to action – even as something as simple as ‘PRESS HERE’ can make the difference.

Integrate your tools

Make your website user-friendly – not just for your visitors but for you too. Using tools you already use on your website can make things easier for you. E.g – something as simple as an appointment calendar or a chat function feature can help conversions increase. For something a bit more complex, you can integrate your CRM (Customer Relationship Management) system to your website so when a contact form is filled out it is added automatically to your database and ready for you to use.

Using WordPress

Now you may think that designing a website is a bit like The Matrix – only ‘The One’ can do it what with all the binary code and HTML etc…but with WordPress that is all a thing of the past. It allows you to manage your content, images, videos and any other data without having to learn that pesky HTML or coding.

If you need any help with your website whether it be content, building or WordPress please do get in touch with us on the form above. Have a great day

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Why do I need one?

Well having a marketing plan will allow you to understand what your customers really want and what they are actually willing to pay. You can also find out what it is that your customer wants and what they are willing to pay for it. Having a solid marketing plan will also present you with the tools and tactics you need to use in order to achieve your sales goals. In a nutshell your marketing plan should be like a guide that your company lives by.

Where Should I start?

You need to start by evaluating where you are now right now.

• How do your customers find you?
• What are your strengths and weaknesses
• What are some of the Issues you might face

 How?

After you’ve figured out where you are now you need to start creating your plan…

1. Describe your audience- You need to know key things like demographics- age, gender, earnings, location etc. How often do they purchase products/services like yours
2. Marketing Goals- Write down your specific goals and make them measurable. For example are you looking to increase your sales by 20%                   
3. Channels and tactics you will use. This is probably the most important part. Once you have identified your prospects and your marketing goals you need to figure out how you will reach out to your prospects and accomplish your goals. You need to figure out what is the best way to reach your audience. Is it online, offline or both. If it’s online you might want to consider using social media (twitter, FB, Linkedin etc). Do you have a website? Where will your customers find you? Do you have an SEO strategy? Will you use a paid marketing strategy to reach your audience- eg PPC, FB ads, linkedin ads etc. If it’s offline (although you might still need a website), will you be handing out leaflets, cold calling, product exhibitions, marketing events and trade shows.

Your Marketing Budget

How much will the marketing tactics outlined in the previous step cost you.

• For example,  if you are doing a google AdWords campaign how much do you need to spend to reach your target audience?
• Will you be outsourcing the marketing to an agency or will you be employing a marketing person. How much will this cost?

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Here is a quick summary.

• Weekdays see 85% of marketing emails opened
• 24% of all emails sent were clicked between 4-6pm
• The best time to send an email is midweek between Tuesday and Thursday
• Mid morning and mid afternoon see the highest engagement rates (10am and 2pm)

B2B (Business to Business) 

Best day to send: Tuesday

Best time to send: 8-10 am

Ecommerce (Selling products online)

Best day to send: Wednesday

Best time to send: 10 am

Marketing Services (Growth and Optimisation of Business Promotion)

Best day to send: Wednesday

Best time to send: 4 pm

Software/Saas (Software on a Subscription Basis)

Best day to send: Wednesday

Best time to send: 2-3 pm

Offline Retail/Hospitality (Selling of Goods/Products) 

Best day to send: Thursday

Best time to send: 8-10 am

Source

Need A Hand with Your Email Marketing?

Here at Coretium Media we provide marketing services to all businesses. Contact us today and we’ll help you out!

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Now this could be construed as quite an ambiguous question with many people giving a host of different answers, some probably which wouldn’t be amiss after the 9pm watershed.

Marketing can sometimes get a bad name when things go wrong…with a few reasons listed below.

•Burnt in the past

•Promised the world…delivered a village

•Sign up for 6 months…not heard from after 1st week

•Reports as frequent as hot weather in December

•Hidden costs

•Charge consumer…don’t deliver work

And with Marketing now becoming more social and as B2B and B2C marketers are equally interested in social engagement, passionate about Facebook ads and are fascinated by influencers, the game is set to change. This also allows you more avenues to engage with your customers and build that elusive trust which is so hard to gain.

So here are 4 ways how marketers can win over audiences

1. Talk about things the customer wants to hear…not just yourself!

Consumers don’t care about you as a company until you give them something to care about…basically give them something which is of use of to them. It could be anything from an info video, to a blog post to an infographic on the best times to post on social media.

Customers need to be put at the center of everything we do. Consider what their most pressing issues and try to offer solutions that get their heads turning.

2. Use Content Created By an Expert or Established Source

It’s no secret that people buy from people they trust.

But where does that trust come from? Apart from being unconditional between people like friends and family, it comes from being open, honest, and educational…see point 1 to re-affirm. Showing your audience that you know your stuff and understand their wants and needs goes a long way to building that trust.

3. Share Real Stories

Some marketers have stories which are only geared towards the sell…well some consumers prefer to see the human side of a company. For instance the Dude vs Dough challenge we at Coretium took part in last week…shared all over our social media channels…no hard sell, just us showing the other side to the team.

4. Build a Community

Finally, you can bring all the above points together to start building a community around your brand. This is so important in an age where you can pretty much get anything you want or need with the click of a button.

If you need any help with your website whether it be content, building or WordPress please do get in touch with us on the form above. Have a great day

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