What does social media for your café look like? What do you have to be aware of before you jump on the platforms? Here are 5 tips on how to get yourself ready on social media.

Tip 1: Be unique on your social media for café

Great you have chosen to use social media, but so have your competitors. You need to make sure you stand out from the crowd and your competitors. How can you do that? One of the ways you can use your social media for a café to be unique is the tone of voice you use. Make sure it is not too robotic, it needs to sound natural. Another important point to keep in mind is that you should keep this tone consistent. This means whether you post or interact, keep the same tone of voice.

Tip 2: Plan ahead

When you join any social media account, you will have many responsibilities. To help with the load you will have, it is recommended to plan your content, which can help you can organise what you will say and post at a certain time. Planning ahead for café social media is never a bad thing. This means that there is no rushing with things. You may have planned weeks or months in advance. What this means is that this leaves you with more time for other things that will benefit your café. For example, being able to produce new products for your customers, engaging with your customers, and also looking into advertising for your café, whether it’s on social media or through traditional methods.

Tip 3: Focus on Engagement

Engagement is a key part of your social media strategy for your café that you should not ignore. This section of your café’s social media strategy can be creating engaging content on your account and engaging with your audience through other means. Now you may be wondering, what kind of content gets engagement for your café. What content gets the customers? Here are a few ideas:

• Captions that ask questions(directed towards customers for your café)
• Content that encourages people to tag their friends and family
• Giveaways for your customers (this can be related to your café)
• Posts that will encourage the sharing of user-generated content (for an incentive)
• Memes – when your customers can relate, this is great for your social media for café

Pro tip: Make sure you are engaging with all of the comments that are left of your posts. This adds a personal touch to your customers. If they see, you are commenting it means that you took the time to respond back to them.

Tip 4: Trends

Trends can be either be a make or break situation for your social media account. Daily there are tons of trends that are either based on current events or trending topics that are a ‘daily trend’ that occur on the same day of the week (e.g. Monday Motivation).

Create content that is based on what’s trending. This can be done in a lot of ways. One of them could be hashtags. What do your customers want to see? This helps your café advertising remain focused and gets the customers coming to your café. Two important things to bear in mind are to make sure that they are relevant to your customers and to your café. Otherwise, the engagement won’t be there.

Pro tip: Trends change depending on what social media platform you use. Have a look to see what trends on currently on each platform and see what you can join.

Tip 5: Announce any offers and deals

You should promote other café related things on your social media for the café. However, an effective way to get more customers through social media marketing for cafés is by sharing deals and offers. This way your customers know and they will spread the word. This gives them more of an incentive to visit your café. Beware! Do not do just this on your social media for café. You need to mix things up.

You need to find a balance between promotional content, entertainment content, and content about your café (e.g. what your café promise is) on your social media platforms. It is a secret to making your social media marketing effective, making it one of the most beneficial methods of café advertising.

Let us help you!

We at Coretium Media, are a digital marketing agency based in Canary Wharf, London. We specialise in helping cafés up and down the UK learn more ways to get the most out of their social media platforms and how to get to their target market. If you require any other marketing services do contact us as we are here to help and answer any questions you may have. Let us take care of your social media for the café, and watch the customers start coming to your café. Let us take care of all the hassle for you!

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Why do I need one?

Well having a marketing plan will allow you to understand what your customers really want and what they are actually willing to pay. You can also find out what it is that your customer wants and what they are willing to pay for it. Having a solid marketing plan will also present you with the tools and tactics you need to use in order to achieve your sales goals. In a nutshell your marketing plan should be like a guide that your company lives by.

Where Should I start?

You need to start by evaluating where you are now right now.

• How do your customers find you?
• What are your strengths and weaknesses
• What are some of the Issues you might face

 How?

After you’ve figured out where you are now you need to start creating your plan…

1. Describe your audience- You need to know key things like demographics- age, gender, earnings, location etc. How often do they purchase products/services like yours
2. Marketing Goals- Write down your specific goals and make them measurable. For example are you looking to increase your sales by 20%                   
3. Channels and tactics you will use. This is probably the most important part. Once you have identified your prospects and your marketing goals you need to figure out how you will reach out to your prospects and accomplish your goals. You need to figure out what is the best way to reach your audience. Is it online, offline or both. If it’s online you might want to consider using social media (twitter, FB, Linkedin etc). Do you have a website? Where will your customers find you? Do you have an SEO strategy? Will you use a paid marketing strategy to reach your audience- eg PPC, FB ads, linkedin ads etc. If it’s offline (although you might still need a website), will you be handing out leaflets, cold calling, product exhibitions, marketing events and trade shows.

Your Marketing Budget

How much will the marketing tactics outlined in the previous step cost you.

• For example,  if you are doing a google AdWords campaign how much do you need to spend to reach your target audience?
• Will you be outsourcing the marketing to an agency or will you be employing a marketing person. How much will this cost?

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This is a must. Filling out your profile correctly means having a short description about what you do. A link to your website and maybe contact number. Make it short and sweet so people would be inclined to take action. You should also make sure that you have a high resolution logo and a good header image. An ugly profile may scare visitors away from your profile.

Use an Image/gif/video

It is statistically proven that tweets with images, gifs and videos have a much higher click through rate. Use videos when you can because they have the highest engagement rate out of the three. However at the bare minimum you should be using images. If you need to find royalty free images here are 40 Awesome Places to Download Free Images for Your Content Needs. Or if you need some royalty free videos here are 4 Royalty Free Video Sites. Unless you are a celebrity you need to have more than just text in your tweets.

Use Hashtags

Using hashtags is also of upmost importance. Tweeting with hashtags means that there is a greater chance that people will see that particular tweet. For example if someone searches twitter with the hashtag #cheesecake your tweet may come up in the search results if you used that particular hashtag. You should always try and use at least one hashtag in your tweets however three is ideal. One important thing to note is to never use a hashtag that has nothing to do with your tweet. Don’t use #cheescake if your tweeting about accounting software.

Employ these three things into your twitter marketing and you will be on your way to becoming a twitter rock star.

If you need any help with your website whether it be content, building or WordPress please do get in touch with us on the form above. Have a great day

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Social media has been global communication tool for a few years now and has grown to a scale where not many would have predicted the sheer size and volume in which it has consumed us the public…yet it can be used with great effect.

For brands, the freedom of expression that social media allows can be something of a blessing or a curse. It’s great when consumers follow what you are doing – like/retweet/engage and generally act positively towards you. However it’s not so great when you have to defend your name and/or actions in the world of social media. Social media is a powerful tool, so put a foot wrong can be a recipe for setting yourself up for a customer backlash and maybe even a media storm.

Most brands have adopted some sort of ‘crisis’ communication strategy to have a ready for such emergencies. Gone are the days which companies had 24 hours to come up with a crisis response. Thanks to social media, the reality is now that catastrophic events need to be dealt with in real-time or else run risk of rumours spreading.

Not that coming up with a ‘crisis’ communication strategy is an easy or straightforward task…but here is a quick run down of some do’s and dont’s of communication in this age of social media immediacy.

• Do – remain calm under pressure;

Every week some sort of celebrity scandal will hit the tabloids and invariably said celebrity would be associated with a brand(s)…the brand then has a decision to make, to either do the normal knee jerk reaction and sever all ties or wait for all the facts to become crystal clear before making a decision.

• Don’t – take your eye off the ball;

Knee-jerk reactions aren’t always the best way to deal with things…as is to do nothing at all, which can be equally damaging as a brand. Always try to keep ahead of the game and know what is going on within your company.

• Do – take responsibility for what you post on social media;

In this day and age, social media is a 24/7 thing, meaning that the majority of people will have access to the work social media account as well as their personal ones on their phones/tablets etc. This can sometimes lead to the unfortunate circumstance when something is posted which is markedly ‘off-brand’. A quick delete seems like the easiest option – but there is always someone there ready to screenshot that mistake. By speaking openly about it and admitting to the mistake it can go a long way to rectifying the situation.

• Don’t – Talk “at” your audience

Without listening and responding to them, this could undermine their trust in the company as a whole. Customers need to be talked ‘with’ not ‘at’.

• Do – accept that social media is a viable, permanent and efficient way to communicate, and embrace it as part of your company DNA.

• Don’t – Ignore comments;

It is vital to engage with your customers. No engagement can make them feel you don’t care. It all comes back to customer service. You should use this an opportunity to interact with your followers and show them how you deal with situations – both good and bad.

To find out more on Social Media Marketing listen to our podcast on the ‘Benefits of Social Media Marketing’ and other marketing topics please click here

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