Games are another thing that can make content go viral on the internet. I’m not talking about intensive multiplayer games that take place in a virtual world, just simple games that people can play at their desk on a break at work.
If you or someone you know has any experience using Macromedia’s Flash, this can be an excellent way to get your businesses name in front of a lot of eyes. Like everything else, if you do not know how to do it yourself, all you have to do is look around and you will find someone who is willing to do it for you.
This is another area where being creative will serve you well. The game does not have to be an entirely new idea, but the more unique it is, the more interest, and traffic, it will generate. Do a search for “flash games” and you will see thousands of games that people can play without any downloading or programs to install.
You can also see that all of the games are not entirely unique. Some are simply a twist on an older classic game, but there has to be something different for it to work for you. The internet probably does not need another version of Tetris, but a Tetris like game with different shaped animals instead of blocks might get you some attention.
If your game catches on, there are quite a few sites that will advertise your game for you, and some that will even host a copy of your game on their site. When someone decides to play your game, you can put an advertisement about your business that they can see while they are waiting for the game to load.
One great example of using a free game for marketing is Peerflix. They created a game called “Paparazzi” that made fun of celebrities. The idea went viral and was quickly picked up by Entertainment Weekly, E Online, and most of the game sites. Within 90 days of the games launch, it had logged over 2 million unique visitors.
The great part for Peerflix is that nearly 5 percent of those visitors made their way over to the main part of the website, which was the reason they created the game in the first place.
Another option is to offer a free tool or resource that people will find useful. While some of these options might cost you a little more to develop and host, if they get exposure and become popular, they are an excellent way to get people visiting your site repeatedly.
Calendars, organizers, and reminder services are all ways to get your businesses name in front of your potential customers. Quirky screensavers are another great program to offer. Every time the user’s computer sits idle for a few minutes, your message pops up on the screen.
The trick is to put your message in a place where it can be seen, but it should not be the focal point. People are not interested in downloading your advertisement, but they will accept the advertisement as a small price to pay for something of greater value.
If your program works well and is seen as useful, users will tell other people about it, they will write about it on their blogs, and they will link to your program from their websites. That is what going viral is all about.
The great part about both of these options is it gives you repeated visibility. Marketing experts have determined that on average it takes being exposed to something at least 7 times before people will act on it.
The more often people see your message, the more likely they are to do something about what they see. Advertisers and politicians put their message in as many places as possible so people will get exposed to it multiple times. That is what gets people attention.
That is all for now. If you missed Part 15 here it is again.