Email marketing has been around forever, and for good reason; consistently winning out over all other marketing channels. It is the most direct and effective way of connecting with your leads, nurturing them, and converting them into customers; these buyers could potentially become long-term loyal customers.
Your marketing strategy can allow you to keep your contacts up to date with your company, increase sales and build a community surrounding your brand for example, via a newsletter.
Modern email marketing strategies have shifted away from the one-size-fits-all emails and now operate on consent, segmentation, and personalisation which can be quite time-consuming. One way to do this is by offering individual customers special birthday deals on merchandise or services.
In addition, with email marketing, you own all of the connections that you have generated. There is no need to worry about the algorithm messing things up for you. It means that there is less work for you to put in.