11111 Email Marketing Services - Coretium Media

Email Marketing Services

Email marketing has been around forever, and for good reason; consistently winning out over all other marketing channels. It is the most direct and effective way of connecting with your leads, nurturing them, and converting them into customers; these buyers could potentially become long-term loyal customers.

Your marketing strategy can allow you to keep your contacts up to date with your company, increase sales and build a community surrounding your brand for example, via a newsletter.

Modern email marketing strategies have shifted away from the one-size-fits-all emails and now operate on consent, segmentation, and personalisation which can be quite time-consuming. One way to do this is by offering individual customers special birthday deals on merchandise or services.

In addition, with email marketing, you own all of the connections that you have generated. There is no need to worry about the algorithm messing things up for you. It means that there is less work for you to put in.

 

email marketing

Benefits of Email Marketing

Selling Your Products and Services

You can send an email marketing campaign to your subscribers to drive sales.

An example of an email marketing techniques known to increase conversion rates is emailing a discount or special offer (birthday/anniversary emails, welcome emails, re-engagement emails).

Brand Awareness

Showing up in someone’s inbox helps your brand stay at the forefront of a consumer’s mind, depending on how frequently they see your name. A personalised marketing email has more impact than a social media post as it is easier to track who has and has not seen your message

Direct Access to Your Audience

Using email marketing, you are able to communicate in a linear fashion with your subscribers. Not only that, but this will be available with their preferred schedule too. As they most likely have selected this when they sign up for your newsletter or mailing list. Another thing to bear in mind, is that because people check their email on a daily basis, this increases the likelihood of your emails being viewed.

Customer Loyalty

Email drives customer loyalty at every stage of the buyer journey: lead-nurturing, conversion, onboarding, retention.

 

Drive Revenue

Email Marketing is great for increasing your businesses revenue. There are many platforms that inform customers of the offers available to them. An email campaign with fancy templates, videos, images, and logos seems great, right? Yet, some of the most successful campaigns utilise simple and minimalistic text emails, suggesting the quality of your content is the most significant factor.

More Control

When you take into account other marketing platforms, you don’t own it. If something was to happen. The audience that you worked so hard to build, will be gone. However, when it comes to email, this isn’t the case. You own all the users that you have signed up with, meaning there is no chance of the  same occurring.

 

 

Why Choose Coretium?

At Coretium Media, we take a different approach. We can carry out various strategies to help you engage with your customers or potential customers and direct them so that it can result in the sale of your services and products.  We can also use this as a means to inform them about any new products or discounts, and just to inform them more about your brand.

One of the ways we can do this is by writing well-researched blogs and articles. This serves as a means to educate your customers about your brand and products. It will provide them with more reassurance when purchasing.

A key thing to bear in mind is that we are able to cater towards whatever your target market is, and produce tailored content, which only has advantages to it. We are also able to integrate this well alongside our other services, such as Social Media, SEO, and PPC. Click on them to find out more!