Pay Per Click (PPC) is the practice of internet marketing in which advertisers pay a fee each time one of their ads is clicked on. You are essentially paying for people to visit your site.
Search engine ad placing is one of the most popular forms of PPC. This allows advertisers to bid for ad placement in a search engine’s sponsored link when someone searches on a keyword related to them. PPC is the keyword equivalent of e-Bay, where the highest bid will win the ad space and the keyword.
There are many different platforms you can run your paid advertisement on to reach your target audience on search engines (e.g. Bing, Google, Yahoo) as well as your social media platforms (e.g. Facebook, LinkedIn, Twitter).
When you bear that in mind, executing, managing, and optimising PPC can differ depending on the type of advertising you are doing. PPC ads provide you with traffic that is instant. The slots for those advertisements are already there. Then there is no reason for you not to take that opportunity and increase sales. Whilst SEO can take months, this can help on more of a short-term basis.