Pay Per Click Marketing

Pay Per Click (PPC) is the practice of internet marketing in which advertisers pay a fee each time one of their ads is clicked on. You are essentially paying for people to visit your site.

Search engine ad placing is one of the most popular forms of PPC. This allows advertisers to bid for ad placement in a search engine’s sponsored link when someone searches on a keyword related to them. PPC is the keyword equivalent of e-Bay, where the highest bid will win the ad space and the keyword.

There are many different platforms you can run your paid advertisement on to reach your target audience on search engines (e.g. Bing, Google, Yahoo) as well as your social media platforms (e.g. Facebook, LinkedIn, Twitter).

When you bear that in mind, executing, managing, and optimising PPC can differ depending on the type of advertising you are doing. PPC ads provide you with traffic that is instant. The slots for those advertisements are already there. Then there is no reason for you not to take that opportunity and increase sales. Whilst SEO can take months, this can help on more of a short-term basis.


The Benefits of Pay Per Click

Search Ads

Potential customers go to Google and other search engines, knowing exactly what they are looking for. They just don’t know where they can get it. When your Search Ads are shown to potential customers, they are already looking for that specific products or services. This means that this potential customer is more likely to buy your products or services.

Shopping Ads

The majority of products are purchased online; a lot of the time through image-based adverts displayed on Google Shopping Ads. They will appear at the top of the search engine results. This in turn will increase the number of click-throughs to your website increasing your brand awareness.

Social Ads

Social ads are the fastest-growing segment of paid advertising, thanks to the growing popularity of social media platforms among internet users. Many social media sites, such as Facebook, Twitter, and LinkedIn are programmed to target specific audiences based on their network, hobbies, interests, and their professions to name a few. As a result, social ads are tremendously effective at getting your message across to your intended audience quickly and effectively.

Social ads are also easy to use — making them accessible to nearly any size company or business. They are also very effective at reaching your targeted audience and have a high click rate. The ads themselves also have a certain degree of flexibility in terms of design and content — allowing you to show off your brand through your ad.

Why Choose Coretium?

One of the advantages of working with us at Coretium Media is that you can run a campaign on whatever budget you can afford at the time. The bigger the budget, the more likely you are going to get clicks; there’s no getting away from that. However, that’s not to say you can’t be successful on a smaller budget.

We take away all the hassle for you! We will consult with you on any major changes, but we will put our expertise to use and ensure we deploy all our best resources to increase your sales and customer base. Using all of the methods discussed on this page! Let us work with you today! We are able to integrate our PPC alongside our other services. This way we can aim for your target market in multiple avenues and maximise your results. The other services we provide that are integrated alongside PPC are Social Media, Email Marketing and SEO.