Pay Per Click commonly known as PPC
If you were to use its first, middle and surname is the practice of internet marketing in which advertisers pay a fee each time one of their ads is clicked on. You are basically paying for people to go to your site.
Search engine ad placing is one of the most popular forms of PPC…this allows advertisers to bid for an ad placement in a search engine’s sponsored link when someone searches on a keyword related to them. Basically…PPC is the keyword equivalent of e-Bay, where the highest bid will win the ad space and the keyword.
The great thing about a party planning committee campaign, sorry we mean pay per click again is that you can run a campaign on whatever budget you can afford at the time. Obviously, the bigger the budget the more likely you are going to get clicks there’s no getting away from that…that’s not to say you can’t be successful on a smaller budget though.