Social media is a digital form of communication allowing all users to engage in conversations, share information and/or memories as well as expressing their creative content. Social media is a valuable tool used within marketing as a part of their communications strategy; building and maintaining your online presences is a crucial contributing factor for effective customer conversion.
Social Media has changed the world we live in since it was introduced; the total number of users on social media has risen above 4 billion. On average, an individual has 8 different social media accounts. To make things more interesting, they actually use them.
By incorporating Social Media Marketing strategies across a range of platforms, it allows you to connect with your audience, increase brand awareness, increase sales, and drive traffic to your website.