SEO is a fundamental part of digital marketing because people conduct trillions of searches every year, often with commercial intent to find information about products and services. Search is often the primary source of digital traffic for brands and complements other marketing channels. Greater visibility and ranking higher in search results than your competition can have a material impact on your bottom line.
The search algorithms are designed to surface relevant, authoritative pages and provide users with an efficient search experience. Optimising your site and content with these factors in mind can help your pages rank higher in the search results. This will in turn result in an increase in traffic to your sites, which will result in an increase in sales and customers.
You seem more credible
When a site ranks higher on the search engine, this is usually down to the fact that they are deemed to be of a high caliber and dependant. This will result in your business seeming more credible by the general public. You can increase your ranking in a variety of different ways. One of them is by integrating backlinks into your content. Which essentially means hyperlinking a link from one website to another. Another way is to include more content promotion in the blogs you write too. Keywords play more of a pivotal role than you may have previously thought. The search engine looks for these, so its definitely worth spending time researching good ones to include in your web pages and content.
It Maximizes your PPC Campaigns
SEO and PPC work really well together. PPC will ensure that your site appears at the top of the paid search results from a given query. However, SEO does this organically. When both results appear on the search engine. This will increase your credibility as discussed above. It will also prove you are not paying your way to get a spot, and that you can do that organically too. If you integrate both SEO and PPC together, you can use this to maxmise your results from the PPC Campaigns and get more results from them.