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Search Engine Optimisation

Search Engine Optimisation (SEO) includes all activities carried out to ensure that your website scores are higher in the organic results of search engines such as Google. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.

Google must consider your website relevant. This is mainly to be determined by analysing the numbers & links from other parts of the web. You stand a better chance of ranking higher as long as other pages are linked back.

Search engines like Bing and Google use bots, these crawl pages on the web. As they do they from one site to another and collect information whilst doing so. This is then placed in an index, this acts as a library[ for explanation purposes]. After this, the algorithms then perform an analysis on all of the pages in the index. They then take into account hundreds of factors for ranking and determine what pages should appear for a given search query.

SEO

The Benefits of SEO

Ranking

SEO is a fundamental part of digital marketing because people conduct trillions of searches every year, often with commercial intent to find information about products and services. Search is often the primary source of digital traffic for brands and complements other marketing channels. Greater visibility and ranking higher in search results than your competition can have a material impact on your bottom line.

The search algorithms are designed to surface relevant, authoritative pages and provide users with an efficient search experience. Optimising your site and content with these factors in mind can help your pages rank higher in the search results. This will in turn result in an increase in traffic to your sites, which will result in an increase in sales and customers.

 

You seem more credible

When a site ranks higher on the search engine, this is usually down to the fact that they are deemed to be of a high caliber and dependant. This will result in your business seeming more credible by the general public. You can increase your ranking in a variety of different ways. One of them is by integrating backlinks into your content. Which essentially means hyperlinking a link from one website to another. Another way is to include more content promotion in the blogs you write too. Keywords play more of a pivotal role than you may have previously thought. The search engine looks for these, so its definitely worth spending time researching good ones to include in your web pages and content.

It Maximizes your PPC Campaigns

SEO and PPC work really well together. PPC will ensure that your site appears at the top of the paid search results from a given query. However, SEO does this organically. When both results appear on the search engine. This will increase your credibility as discussed above. It will also prove you are not paying your way to get a spot, and that you can do that organically too. If you integrate both SEO and PPC together, you can use this to maxmise your results from the PPC Campaigns and get more results from them.

Why Choose Coretium

At Coretium, we have various SEO strategies to increase traffic ranging from the intentional link and to optimise your site faster for related keywords in the content. If you don’t have the proper SEO, your website and the content would not be relevant or ranking high enough to get the clients you need.

In order to make sure your company is doing the best it can be, you need a digital marketing agency like Coretium who specialises in SEO. We are also able to especially aim, for your intended target market and get the customers that you want in particular. All of our services do work well in harmony and we recommend you come to us for those services too, as this will allow us to improve your effectiveness on a more diverse scale for your company. We integrate our Social Media, Email Marketing, and PPC services with SEO.