Our musings…or more commonly known as a Blog

Blog

Our everyday thoughts are presented here
Case studies, video presentations and photo-shootings below.

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  • social networking

    Social media – the beauty and the beast of some businesses – like Marmite some love it, some hate it. Yet a social media strategy has become essential in modern business and in some cases determine how well a business will do. Some of you may think that your social media strategy is working fine…

  • random words

    The 5 benefits of blogging

    Sometime along the course of running your business someone has told you that a blog on your website would be a good idea. Now I know what you are thinking, ‘No one wants to read what I have to say’, but your customers and potential customers do. Blogging opens the door for you to be…

  • 5 tips to get your website converting more

    Digital is the ‘in-thing’ at the moment in all walks of life, including marketing. So why do many businesses tend to forget the most basic part of digital – a user friendly website. Was your website built to win awards or new customers? Was your website built user friendly to generate sales for your company?…

  • man

    How to Create an Awesome Print Ad

    If you listened to or watched our recent podcast you’ll know that print marketing is still important. In a nutshell, print marketing is more personal, it grabs attention, it give you a competitive edge, it allows people to disconnect from technology, builds reputation and credibility and it opens up creative ways to advertise your brand.…

  • fomo

    We once proclaimed that the ‘Death of Email Marketing’ had been greatly exaggerated and to be honest, we still think we are right. Email marketing is still a great way of communicating with customers and potential customers…and it is also a great way to turn your customers into repeat buyers. Firstly, it generates more profit…

  • market

    In this article we are doing a straight head to head between traditional marketing and modern day marketing. To keep this short and sweet, we have picked two of the best from each generation (or we would be here all day). To kick things off let’s talk about about some modern marketing methods. PPC For…

  • Why and How to Create a Marketing Plan?

    As you may already know this week is all about marketing plans. Why you need them and how to create them. Below is a quick snapshot on how you should actually start to build one out. Why do I need one? Well having a marketing plan will allow you to understand what your customers really…

  • When is the best time to send an email?

    When creating your email campaign do you give much thought to the time and day you are sending it out at. Believe it or not the time you press send will make a big difference on how many people open it up and how many people click on it. Luckily for you we have listed…

  • Why don’t people trust marketing?

    Why don’t people trust marketing? Now this could be construed as quite an ambiguous question with many people giving a host of different answers, some probably which wouldn’t be amiss after the 9pm watershed. Marketing can sometimes get a bad name when things go wrong…with a few reasons listed below. •Burnt in the past •Promised…

  • 3 Things You Need to Know When Tweeting

    Fill out your profile correctly This is a must. Filling out your profile correctly means having a short description about what you do. A link to your website and maybe contact number. Make it short and sweet so people would be inclined to take action. You should also make sure that you have a high…