SEO is a key marketing technique for your business. It can have a big impact and brings growth to your hospitality business, once you know how it works.
Search Engine Optimization (SEO) is a term that refers to the process of optimising your business visibility online. Having a strong SEO improves your internet visibility. This means that the more people who visit your website, the higher your online traffic will be, and the more likely you will be able to sell your products or services to a larger audience and gain customers.
On a Google search page, there are only ten spots. The majority of people who perform a Google search rarely go past the first page. Most of the time, you won’t have to because the top few alternatives on that first Google page will provide the information you’re looking for.
Ideally you want to be on the first search results page. If potential customers search a topic relevant to a hospitality business the first 10 search results are the ones likely picked by your audience.
How It Works
Quantity and quality are the two most important factors in SEO. The better your website is on both the back and front ends, the more traffic you’ll get and the higher your search engine results will be, leading to new customers. Mixing these elements creates SEO:
- Keyword research
- Creating backlinks
- Creating content
Specific words can influence your internet rankings. Keywords might be single words or phrases that your audience use to find what they’re seeking for on a regular basis. Keywords must be researched and deliberately placed in your content in order for the material’s quality to be good. This will reflect well on your business brand.
One of the reasons you need SEO for your hospitality business is because of keywords. When looking for a product or service, potential customers will use specific terms or phrases. If your content contains those terms and phrases, you will boost your visibility to your audience. The most effective keywords for your hospitality business will be those that have been researched.
Backlinks are characteristics on your site that point to other trustworthy, high-quality sites. Because you’re mentioning sites that are relevant to your field of expertise, building backlinks builds trust with your target audience and customers.
Back linking should be done intelligently to avoid your information becoming lost in a sea of other sources. Plagiarism, for example, is a serious offence, and you don’t want to pass off other people’s work as your own. If your site requires it, Metric Marketing will clean up your backlinks. Backlink building must be done wisely and ethically in order for your business to thrive.
It’s in the content that your SEO really shines. Your content gives you the opportunity to communicate directly with your present hospitality customers and potential hospitality customers. Therefore your keywords will help you establish authority, trust, consistency, and engagement with your audience. Anything that your audience sees or hears is considered content, and this includes:
- Social media posts
By directly connecting with present and potential customers, your content promotes SEO and hence traffic.
Having a good SEO will result in building trust with your audience and attracting hospitality customers. Both of which increase the strength and awareness of your brand and therefore growing your business.