In order to successfully market your goods and services you need to know your audience. Knowing what your customers like and dislike means you can adjust your business to suit their needs. Doing this will result in happy customers therefore increasing brand reputation.
Firstly what is a target audience? They are people who are more inclined to use your services or buy your goods. Issues can arise when you believe your audience are just like you. This means your business isn’t suited for the type of people that suit your brand.
Examples of Your Audience
Target audiences are aimed at a specific group of people. These types of people can be divided into groups such as:
- Attitudes and opinions
- Purchase intent
- Hobbies and interests.
The type of people that you wish to target will depend on where your business brand fits into the hospitality industry.
The good thing about social media is that you are able to monitor analytics for your brand. You can see the type of interactions your brand is getting, and you know how your audience interact with your posts. From this you can figure out the audience to target.
See which posts are getting the most attention, from this you can get a clue of what your customers are interested in. You will need to target different audiences across each social media platform, so make sure you monitor the analytics across all platforms
There are also expansive tools to use that give you analytics. Google analytics gives you insights that are broken down into different categories, like the ones stated above. This will also show you what type of people are most interacting with your content.
Running surveys will give you an understanding of what your customers like. You can take on board their suggestions and their criticism. Knowing what your customers appreciate and what needs improved will result in them becoming a loyal customer and increasing brand awareness.
Using these tools to identify your audience will be beneficial for your business’s brand. It provides a foundation for your brand message and marketing strategy which you can use to grow.
If you want to connect with our target audience better, send us an email to: firstname.lastname@example.org or give us a call on: Tel:+44 (0)20 7537 6602