The Importance of Having a Strong Twitter Following

Are you looking for a way to obtain more Twitter followers without having to follow a lot of other accounts, buy followers, or spend a lot of money on ads?

With over 192 million daily active users, Twitter is still one of the most popular social media platforms today. Twitter could be the key to engaging with the largest possible audience.

let’s talk about why you’d want more Twitter followers in the first place.

Why does your Twitter following matter?

Although Facebook is still the largest social media platform, Twitter shouldn’t be overlooked as it’s still a global powerhouse for your digital marketing schemes. Twitter has a large international following and allows you to connect with users all over the globe.

There are also additional things to think about.

For example, from a hospitality marketing standpoint, Twitter’s young and Gen Z audience is desirable. In fact, 42% of Twitter users are between the ages of 18 and 29, with another 27% falling between the ages of 30 and 49. Not only are there a lot more millennials on Twitter, but they also use social media more regularly to discover new products. Because they make up such a large market, millennials and Gen Z are a great target audience for many hospitality businesses. Millennials dine out more frequently, enjoy trying new things, and are continuously on the lookout for distinctive brand and company experiences.

Indeed, the millennial age has forever altered the marketing landscape, from a strong concentration on the video to the growth of influencer marketing and an emphasis on emotional connection.

Another reason for Twitter’s popularity among marketers is that people desire to follow companies. According to recent data, 74% of individuals who follow small and medium businesses on Twitter do so because they want to hear about new goods in the future. Furthermore, nearly half of individuals who follow brands and businesses are more likely to visit the websites of those brands and firms.

How We Can Help

If you need any help or consultation with your hospitality marketing strategy don’t hesitate to call us for FREE at: +44 (0)20 7537 6602 or by email at : or alternatively by viewing our hospitality marketing page here