It is common practice to outsource your accounting team, customer service, and many other facets of business: So why not marketing?
Check out these 10 reasons why businesses should be outsourcing their marketing efforts.
1. It’s Cheaper
Outsourcing your marketing team has recently become a more common practice. And since there is still a very small community of successful, talented, and experienced “growth hackers” — or digital growth experts — trying to secure one full-time can cost well into six-figures per year. For new companies, or a company just exploring digital, this makes little sense.
2. No long-Term Commitment
Working with a marketing agency provides the opportunity to build a new trusting business relationship. However, not every agency can be the perfect fit for every business. Therefore, it is very useful that marketing agencies can work on contracts with a break clause as short as 1 month. If a marketing agency doesn’t fit your business model you can cut ties with them with minimal consequences to your business profits.
3. Paid On Results
When hiring an in-house marketing team, you are often forced into paying for time rather than results. This of course provides no guarantees besides the fact that a certain amount will be paid out as an expense every month. Outsourcing your marketing eliminates this as
4. Have Full Control
The term ‘outsource’ is normally associated with typically negative connotations of a team of people working for less than minimum wage in a small run-down building somewhere in south Asia. If this is the case, you probably won’t have much control of what is going on. However, there are a number of UK- based marketing agencies who you can meet as frequent or as little as you want. That way you have full control over your businesses marketing.
5. Extra Expertise
As previously mentioned, to hire a marketing person in-house at entry level can cost anywhere between 20k & 25k per annum. This doesn’t offer any guarantees and you can’t expect only one person to handle all aspects of marketing…If he/she could, you wouldn’t be paying 25k. Outsourcing your marketing allows a whole team of experienced marketers from different backgrounds with a wide spectrum of expertise to work on meeting targets and fulfilling your agenda.
6. Don’t Have To Micromanage
When you make the decision to outsource your marketing efforts you are inviting a freelancer or marketing agency to become a part of your business. This may seem daunting as they may not have the expertise of other employees. However, before the implementation of any campaign your outsource partner should have conducted in depth research into who your target audience is and what kind of messages they are most receptive to. Whilst building a working relationship your account manager will begin to grasp an understanding of how your business operates and the things you like and dislike. No need to micromanage.
7. Can Shop Around
There are a number of marketing agencies across the nation so you are bound to find one that can match your ambitions and budget. Don’t settle for the day rate of a community manager or SEO expert. Outsourcing your marketing will allow you to get the best results for whatever you are willing to pay.
8. Can Reduce And Increase At Will
All good marketing campaigns will be measurable, predictable and scalable. This means that once you start receiving and reviewing results there should be a direct correlation between your monetary input and the expected output. If you would like a certain aspect of your marketing to slow down, you can put this into your contract and reduce and increase at will.
9. Check To See Previous Work
Like any business, credibility counts. To ease the teething process that typically comes with outsourcing your marketing, you can ask for case studies of previous work and find a marketing agency or freelancer who has worked with similar businesses or in a similar industry. Working with a partner that is tried and tested will ensure your relationship and the results are more predictable.
10. Focus On What You’re Good At
Business founders are entrepreneurial and inquisitive by nature and will read articles and do research before making the decision to outsource marketing efforts. Despite this, it is still very rare for a single person to have the hybrid of skills to be able to market their business efficiently and effectively without other aspects of the business being hampered. By outsourcing your marketing you save on all of the time it takes trying to learn the entire Internet marketing field yourself and allows you to focus on what you’re good at.