Email marketing is still one of the best ways to get your message across to your potential customers. However, this is only the case if you can get your emails opened. Getting your prospects to open your email can seem like a daunting task but it really shouldn’t be. It’s actually not as hard as most people believe. The formula is quite simple and we are going to give it to you right here in this blog post. Here we go.
1.Get Your Subject Line Right
This is the main component that will affect your open rates. If you don’t have a compelling subject line your subscribers will not bother opening your emails. You need to spark curiosity in the minds of your prospects. “How do I Spark curiosity?”, I here you ask. It’s easy, ask a question. If you ask a compelling enough question, your subscribers will assume you have the answer in your email and as a result will open your email. For example if you have have a pet store your subject line could be something like “Hey Jason, Does your Cat do this?”. If you use something like this your prospect will wonder what it is that you are referring to and will want to open to find out.
2.You Don’t have Time so Get to The Point
We all value our time so it should come as no surprise that your subscribers do to. heir time is precious so you only have seconds to make an impact. Make your subject line punchy and to the point. Long subject lines that don’t make the subscriber want to open your email will make them scroll right past your email. Make the topic of your email copy known in the subject line of your email.
3.Use Their Name
If you know your prospects name make sure you use it. This will dramatically increase your open rates. In the subject line used earlier we used the prospects name. For example which sounds more appealing, “Hey Jason, Does Your Cat Do This?” or “Does your Cat Do This?” ? We are guessing the former. Using someone’s first name makes it sound like this email was written specifically for them alone. Just saying their name alone without saying anything after it might even make them open the email. It’s a very powerful tool which is very easy to implement.
4.Consider The Contents of Your Last Email
Not many people talk about this but what you said in your last email will most likely affect the open rate of your next email. For example if you did not engage well enough in your previous email, people won’t have much of a convincing reason to open any email that follows. For instance if you know someone is a constant spammer and all they send you is spam, will you open their next email? I’m not saying you are sending spam (I hope you’re not) but I’m sure you get the message.
Whatever you do don’t be boring. Make your message fun and personable. There is nothing worse than going through your inbox and reading a subject line that screams boring. It can really dampen one’s mood. Don’t be that guy or gal! You will be branded as boring and people will never open your emails. Instead try to engage with your prospects. You can do this by finding out what it is that they really want and present it to them via email.
If you follow these tips religiously you will see overtime that your email open rates have increased dramatically.
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