How do you want people to view your business?
What campaign works and what doesn’t? Find out in this post!
1.What is your marketing budget?
Believe or not, referring back to your budget when planning will help you discover new strategies as well as making smart decisions when it comes to creating a manifesto. This way you can see what campaign works and what doesn’t. Get it?
2.Always think about your USP
It is important to have your unique selling point in mind if you want to create a structured marketing plan that will be suited for your business. Once the campaign is complete you can list all the benefits and use the results for future campaigns.
3. Picking Marketing Methods
Evaluate and pick marketing methods to boost business growth, contribute to further efforts and record success. Ideally you should be focusing on all marketing strategies, whether that be social media marketing, email marketing, paid search etc. Employing these methods will enable you to understand what is most important to achieve your targets and generate leads.
4. Be patient
No matter how hectic things are, it is imperative to stay patient. Strategies take time to work but while this process is happening you can experiment to see which method is right for you. Be patient to achieve the best results and focus on providing the best product/service for your targeted users.
5. Involve past achievements
People always want to see what businesses have done in the past. Some call it being nosy and others call it looking at past projects to see what’s in store for future projects. Give users an insight on what you’ve done before so they can see what you can offer them. They can see your different tactics when it comes to campaigning and how you can benefit them.
Thank you for reading, feel free to check out our other articles!
Something that is often thrown out there is that email marketing is no longer a viable marketing tool. This post will be focusing on why email is still ALIVE! Below I have mentioned 4 points I believe are the main indicators that email marketing is still dominant.
Statistics Suggest that Email is Still No 1
No matter what people say about email, the statistics speak for themselves. All statistics show that email marketing is actually on the rise.
For example according to ‘Custora’, email marketing was the primary means in driving Black Friday sales accounting for just over 25% of all sales. Whereas paid search resulted in just 16.3% of sales. As reported by ‘Mailgen’ 54% of marketers feel that email is still the most effective type of marketing to work with and the easiest. In addition they reported that 89% of marketers said that email marketing was their main lead generation strategy.
Customers Want to Stay Updated (Through email)
Believe it or not, customers like to stay updated on what you have to offer. Whether that be a new product or service, discounts/coupons or even courses that you may provide.
Considering you already have a good email following this should be a good way to update your list as these people will already be interested in what you have to offer (unless you generated irrelevant leads in the first place).
Email Marketing Compliments other Marketing Strategies
This point ties in to the last point but is more about linking email marketing with your other marketing strategies. Think of email marketing as a hub that generates traction for all other marketing methods.
For example you might alert your list about a webinar you are holding, a blog post you recently posted etc. What this does is give a head start to them by giving you that initial boost.
People Choose Email for Business Communications
According to MarketingSherpa, 72% of consumers say that email is their favourite form of communication with businesses. Furthermore, 61% prefer to receive promotional emails weekly and 28% want them more regularly.
It is believed that 81% of online shoppers are more likely to make extra purchases online or in store, based on emails about previous shopping behaviours. This was reported by Harris Interactive.
As a result of email marketing, 66% of consumers have made a purchase online rather than in store. 19% of consumers have said that every email newsletter they receive is to see what’s on offer. This is why consumers delete fewer promotion emails without looking.
If its not Dead where is it Heading
It is predicted that by 2017 1.779 million people will be able to access email on their mobile device.
30% of consumers read their emails on mobile devices. Depending on your target audience, product/service and email type, mobile email will account for up to 70%. This was reported by The Radicati Group.
If you would like someone to do your email marketing for you click here
This post was written by Naazim Ahmed for Coretium Media.
You could be remembered through creating videos, in your videos you should share the kind of products/services you provide and how they benefit customers. Always show people why they should choose you!
Did you know that YouTube is localised in 73 countries and across 61 languages?
The best way to reach customers on YouTube is by adding tags onto your videos, make sure all tags are related to your services and add some fun keywords in there such as “entertainment”.
Metaphorically, the more videos the more engagement as viewers will look at how active you are, what kind of videos you do and your subscriptions.
You should add your video onto your landing page. Doing this will increase leads and increase views on your content. Get your videos published across the data network and see what happens from there!
It is important to check your AdWords account. By checking your account I mean tracking your views, costs made and your daily budgets. You can also visit the analytics tab on your YouTube account to learn more about your viewers.
E.g. you can tell which videos your customers are watching and how long they are watching them for.
Believe it or not, advertising on YouTube can boost views on your businesses social media sites! When editing a video you can include links to accounts such as Facebook and Twitter to show viewers different ways to reach you. These links will be shown on the video description and you can reach engagement on those accounts as well as your YouTube and Google+.
YouTube videos with a personal touch increase conversions. Add a bit of humour into your videos as having an online personality is a good way to sell yourself.
People buy from those they trust. This trust is built by you relating to them personally. As mentioned earlier, you should show people why they should care about your products/services.
Check out our Webinars!
What is TrueView Ads?
A service that is used within YouTube is TrueView Ads. This gives viewers control over which advertisers messages they want to see and when. Viewers can interact with each format in different ways. In-stream Ads are important to use when you want your advert to appear before, during or after videos.
Primarily, you pay when a viewer watches 30 seconds of your video or the duration if it’s less time or engages in other video interaction. The interactions are things such as CTA, cards and companion banners.
Another part of TrueView is In-Display Ads. This is used when people are searching on YouTube and across the web. With in-display ads your ads can appear next to YouTube videos, YouTube search results and video plays on YouTube channels. They can also be displayed on watch pages and video publisher sites across the data network. You will be charged each a viewer clicks on your advert and begins watching the chosen video.
The reality of it all
In reality, YouTube is the most popular video publishing application. Everyone goes on YouTube, everyone finds a video they like and show others so it’s good to use YouTube if you want your business to go far.
Do you use YouTube to advertise?
Feel free to check out our previous article, 7 effective ways to use social media to promote your content for more info!
Why use Coretium Media for your Marketing content?
At Coretium Media, we make it our job to help you achieve the results you want to achieve. This can involve building campaigns/manifestos tailored to the goals you have as a company. In addition, we cost our services based on the results you want to achieve at a fixed price. There will be no hidden costs or inflated charges. Get in touch to discuss how we can help!
When you join us, we will give a step by step guide on our campaigns efforts so that you have a clear understanding on how we’ll present your business online. We use this initial consultancy to set long terms as well as short term goals. These goals will help your business strive in the right direction.
However, if you do not achieve the level of service you want then a money back guarantee is available depending on the campaign type. If this is the case do not hesitate to contact us on our primary number.
Marketing Packages available for you
• Start-up Marketing Packages
• Lead Generation Packages
• Brand Awareness Packages
Our start-up packages include social media marketing, website design and content marketing. We will manage your content daily making sure that it is fresh and up to date so that you have an online presence.
As you may already know lead generation is crucial for any business whether that be B2B or B2C organisations. At Coretium Media we understand that lead volume is important but we also know that lead quality is essential. We are focused on acquiring qualified leads who are genuinely interested in your product or service, opening up new avenues of business.
We understand that each of our clients businesses is different so we work hard to provide a transparent and bespoke service to each of our clients. We will have an initial consultation with you to understand your target market and the leads you wish to attract.
Our brand awareness marketing entails building business authority through the interaction with key influencers and using your business strategies as a strong source for relevant information. Your business will gain exposure through creating awareness and developing brand loyalty. This will become visible to people who are likely to take action on your messages. We ensure that your business will be found online and that you can position yourself as an expert in your field as this is crucial to converting your leads.
By educating your following through content marketing and engagement practices, not only is it a valuable resource online, but it can also introduce new customers into your sales process.
No matter what your digital marketing requirements are, get in touch today and one of our consultants will talk you through how we can help. If you’re in a rush then you can call us on 0207 537 6602, or we’re available via the chat box in the bottom-right of your screen during normal business hours.
How can we benefit you?
By working with Coretium Media we build strategies that are designed to increase wealth and business value. We will do this by focusing all marketing strategies towards maximising profit. Another benefit of working with us is that we can make your business a prominent authority in your industry. We can also create strategies which help with growing your customer base and sales. Furthermore, we can push your online presence past your competitors and ensure you stand out from the crowd.
Take a look at our Online Brochure here: http://ow.ly/10wIKh
For Further Enquiries:
Call: 0207 537 6602
Fax: 0207 117 1645
Address: Moorfoot House, Meridian Gate
221 Marsh Wall
Check out our website: http://coretiummedia.com/
Sign up and get the latest information