When it comes to origin stories, comic books tend to be king…but that’s not to say that ‘PPC’ doesn’t have a good one of its own either.

PPC (Pay Per Click) is the practice of internet marketing in which advertisers pay a fee each time one of their adverts is clicked on, in essence you are paying for people to go onto your site. The idea of PPC was first thought of in the late 90’s and was launched as ‘Overture’ in 1998 (which was subsequently bought by Yahoo for over $1.3 billion), which to everybody’s surprise confirms that Google were not the initial flag bearers for PPC, but once they entered the game on October 23rd 2000…everything changed.

PPC is basically the keyword equivalent of e-bay, whereas the highest bid will win the ad space and the keyword.

One of the most commonly asked questions about PPC, is how it can actually help a small business?

PPC allows a business to run a campaign on whatever budget you can afford at the time. Obviously the bigger the budget, the more likelihood that your ad will be seen, clicked on, more traffic will be generated to your website…there is no getting away from that, but that is not to say that you cannot be successful on a smaller budget.

Just look at Leicester City when they won the Premiership with one of the smallest budgets and squads in the league, whilst the others were just throwing money at the problem, they were clever with their money. Which is something that smaller businesses can take heed from when using PPC themselves.

PPC allows a small business to put themselves out there without having to spend the money of yesteryear when all that was available to them was the more traditional forms of marketing (Print, TV, Radio, Telemarketing etc). With the digital age well and truly upon us, it has never been easier for a small business to be seen. What with every man, woman and child (it seems) owning some sort of smartphone or tablet device, using PPC for brand awareness or lead generation has never been so relevant.

We like to think of ourselves as pretty good PPC’ers (yes we made that word up) and are always available to talk to anyone who thinks its time to get themselves in the PPC game too. You never know, it could be your company in 20 years time that someone like me is writing about to explain how the game changed when YOU entered it…Go on give us a call today or fill out the contact form here.

If you have no time to do PPC yourself. Click here!

Also, if would like to listen to the audio version of this article via our podcast you can do so here.