When creating your email campaign do you give much thought to the time and day you are sending it out at. Believe it or not the time you press send will make a big difference on how many people open it up and how many people click on it. Luckily for you we have listed the best times to send out your campaign in regards to six specific industries.
Heres a quick summary.
- Weekdays see 85% of marketing emails opened
- 24% of all emails sent were clicked between 4-6pm
- The best time to send an email is midweek between Tuesday and Thursday
- Mid morning and mid afternoon see the highest engagement rates (10am and 2pm)
B2B Best day to send: Tuesday Best time to send: 8-10 am
Ecommerce Best day to send: Wednesday Best time to send: 10 am
Marketing Services (wink, wink) Best day to send: Wednesday Best time to send: 4 pm
Software/Saas Best day to send: Wednesday Best time to send: 2-3 pm
Offline retail/Hospitality Best day to send: Thursday Best time to send: 8-10 am
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