When is the best time to send an email?

When is the best time to send an email?

When creating your email campaign do you give much thought to the time and day you are sending it out at. Believe it or not the time you press send will make a big difference on how many people open it up and how many people click on it. Luckily for you we have listed the best times to send out your campaign in regards to six specific industries.

Here is a quick summary.

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  • Weekdays see 85% of marketing emails opened
  • 24% of all emails sent were clicked between 4-6pm
  • The best time to send an email is midweek between Tuesday and Thursday
  • Mid morning and mid afternoon see the highest engagement rates (10am and 2pm)

B2B (Business to Business) 

Best day to send: Tuesday

Best time to send: 8-10 am

Ecommerce (Selling products online)

Best day to send: Wednesday

Best time to send: 10 am

Marketing Services (Growth and Optimisation of Business Promotion)

Best day to send: Wednesday

Best time to send: 4 pm

Software/Saas (Software on a Subscription Basis)

Best day to send: Wednesday

Best time to send: 2-3 pm

Offline Retail/Hospitality (Selling of Goods/Products) 

Best day to send: Thursday

Best time to send: 8-10 am

Source

 

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