Social Media for Café, follow these tips
If you own a café, social media marketing may be something you have implemented for your café or something you thought would not work. Have you thought about how branded cafés use social media? Social media marking for cafés is becoming more and more important for business owners up and down the country. Where tons of people are becoming heavily dependent on social media, it is a perfect opportunity to grab potential customers for them to visit your café.
What does social media for your café look like? What do you have to be aware of before you jump on the platforms? Here are 5 tips on how to get yourself ready on social media.
Tip 1: Be unique on your social media for café
Great you have chosen to use social media, but so have your competitors. You need to make sure you stand out from the crowd and your competitors. How can you do that? One of the ways you can use your social media for a café to be unique is the tone of voice you use. Make sure it is not too robotic, it needs to sound natural. Another important point to keep in mind is that you should keep this tone consistent. This means whether you post or interact, keep the same tone of voice.
Tip 2: Plan ahead
When you join any social media account, you will have many responsibilities. To help with the load you will have, it is recommended to plan your content, which can help you can organise what you will say and post at a certain time. Planning ahead for café social media is never a bad thing. This means that there is no rushing with things. You may have planned weeks or months in advance. What this means is that this leaves you with more time for other things that will benefit your café. For example, being able to produce new products for your customers, engaging with your customers, and also looking into advertising for your café, whether it’s on social media or through traditional methods.
Tip 3: Focus on Engagement
Engagement is a key part of your social media strategy for your café that you should not ignore. This section of your café’s social media strategy can be creating engaging content on your account and engaging with your audience through other means. Now you may be wondering, what kind of content gets engagement for your café. What content gets the customers? Here are a few ideas:
- Captions that ask questions(directed towards customers for your café)
- Content that encourages people to tag their friends and family
- Giveaways for your customers (this can be related to your café)
- Posts that will encourage the sharing of user-generated content (for an incentive)
- Memes – when your customers can relate, this is great for your social media for café
Pro tip: Make sure you are engaging with all of the comments that are left of your posts. This adds a personal touch to your customers. If they see, you are commenting it means that you took the time to respond back to them.
Tip 4: Trends
Trends can be either be a make or break situation for your social media account. Daily there are tons of trends that are either based on current events or trending topics that are a ‘daily trend’ that occur on the same day of the week (e.g. Monday Motivation).
Create content that is based on what’s trending. This can be done in a lot of ways. One of them could be hashtags. What do your customers want to see? This helps your café advertising remain focused and gets the customers coming to your café. Two important things to bear in mind are to make sure that they are relevant to your customers and to your café. Otherwise, the engagement won’t be there.
Pro tip: Trends change depending on what social media platform you use. Have a look to see what trends on currently on each platform and see what you can join.
Tip 5: Announce any offers and deals
You should promote other café related things on your social media for the café. However, an effective way to get more customers through social media marketing for cafés is by sharing deals and offers. This way your customers know and they will spread the word. This gives them more of an incentive to visit your café. Beware! Do not do just this on your social media for café. You need to mix things up.
You need to find a balance between promotional content, entertainment content, and content about your café (e.g. what your café promise is) on your social media platforms. It is a secret to making your social media marketing effective, making it one of the most beneficial methods of café advertising.
Let us help you!
We at Coretium Media, are a digital marketing agency based in Canary Wharf, London. We specialise in helping cafés up and down the UK learn more ways to get the most out of their social media platforms and how to get to their target market. If you require any other marketing services do contact us as we are here to help and answer any questions you may have. Let us take care of your social media for the café, and watch the customers start coming to your café. Let us take care of all the hassle for you!