- Increase engagement online
The number one thing that marketers will get you to do is to increase engagement online, this is a simple way to get traffic to your site and create conversations with potential customers. This will help you out with brand awareness!
The engagement can be anything from liking, commenting or sharing someone’s post on social media. Starting conversations on different social media channels as well as Q&A forums. You can even join Facebook, Twitter or LinkedIn groups to showcase your products online. The groups also show that your target market is interested in socialising online and what you are selling.
- Monthly Newsletters
Keep current customers up to date by sending monthly newsletters via email. From this, you can see what customers are interested in, receive feedback and improve email open rates by as much as 64% or more. You can also use email to promote new products and keep in contact with buyers regarding their experience with your product.
When you compose these monthly newsletters you will begin to see a pattern. You can identify what time of the day your newsletters are opened, whether the content is enticing enough through the view of open rates. This is also a nice gesture as you are keeping people updated.
- Promotion on social media
Emails are good but in order to get business going you should definitely use social media! The benefits of social media are that anyone anywhere can see your posts and contact you.
Social media is essential for any business to have. When it comes to promotion you should post on every social media platform out there. This allows you to increase website traffic, following and engagement across all posts.
Written by Jessie Prentice