Make Your Website Mobile-Friendly
If you’re website isn’t mobile-friendly, you are missing out on these local consumers. Use geo-targeted keywords in your website, blog, and even social media content to drive visits and interest from consumers in your area.
Create and Use a Business Blog
Maintaining a business blog can help boost your site’s SEO; plus, it can set you apart from the competition and demonstrate your knowledge and expertise.
Regularly Post Enticing Content
Creating fresh content on a business blog can help increase your visibility on search engines because these social shares signal to search engines that your site is knowledgeable and relevant in a particular topic.
Strong Call to Action
Tell consumers who see your text ad what action you want them to take, like getting a free estimate or downloading a coupon, so they are more willing to click through to your site.
Engage Your Social Media Fans
Social media is a great way to build your brand and interact with potential and current customers. Post engaging content frequently to generate shares and connect with consumers, which can positively impact the number of those who see your content.