Are you interested in using social media networks for your business?
Do you know which social media networks will be most effective in your specific marketing campaigns?
If, like many business owners, you are unsure about how social media can be used to meet your business goals, then it’s worth having a quick read about the main features of each social networking platform. With the functionality available, and the massive populations of these social media sites, you’ll no doubt find it an attractive proposition to your business to be visible in such popular spaces.
Here’s a quick overview of the 5 main social media networks available.
LinkedIn is one of the few social media networks that is designed solely for professional networking purposes. Professionals and businesses use LinkedIn to create connections with prospects and their customers, which opens up a channel of communication – both public (groups, status updates) and private (inbox messages).
LinkedIn allows businesses to connect with individuals by joining groups where they could meet potential customers. Businesses that are centred on IT would be likely to join groups related to their business, so that they would attract the right kind of customers that share the same interests as they do.
Job vacancies are listed on LinkedIn by businesses that have a LinkedIn page. Posting a job on LinkedIn can generate a lot of interest to the vacancy through the targeted search parameters. Businesses can also pay extra money to ensure that their vacancy is on the top of the page for additional exposure.
Facebook is the most used social media networks in the world, there are more than 1.5 billion people who have a Facebook account, and over 750 million people who are frequent users of the social network.
Users can create Facebook pages for businesses. Separate to personal profiles (which require friend requests to be accepted before communication can commence), anyone can see, visit and contribute to Facebook pages, which provides a valuable platform for boosting brand awareness and exposure.
Businesses with a large community on their Facebook page have good opportunities to generate traffic to their website, showcase good levels of customer service, and up-sell business products and services.
There are also advertising opportunities available on Facebook to promote products or services directly to your ideal audiences. Facebook Ads can be highly targeted, depending on a wide range of information that is collected in Facebook account. This means the clicks you receive can be relevant to your business and qualified to make purchases.
Twitter is one of the most dynamic of the social media networks. Users send ‘Tweets’ – a message with 140 character limit – which can be seen by any other user on the platform.
It is estimated that over 8000 users send out a tweet every second. Anyone on Twitter can send a tweet about anything, which means businesses have to be careful about the content they share and the conversations they engage in.
If someone with a lot of Twitter followers shared an update about a positive experience with your business, then chances are it will be seen by a percentage of their audience and word of mouth can spread digitally.
YouTube is the most popular of the social media networks based on video. Individuals use YouTube for a variety of reasons, whether for entertainment or for educational services.
The average human spends fifteen to twenty-five minutes a day on YouTube searching for videos, with the majority of users are between eighteen and twenty-four years of age.
Advertisements have been introduced on YouTube videos in different types of formats. The most used type of advert are video adverts that play whilst the video is loading. Some of the video adverts are skippable after five seconds, and some are not.
Business can also purchase display ads on the side, or overlay ads that appear on the lower portion of the video. YouTube displays relevant ads based on the user’s cookies by keeping a track of all the websites a user visits, so adverts match users browsing history and interests.
Google+ is another of the most popular social media networks in the world. This platform allows users to connect openly with each other by ‘circling’ users – another term for segmenting contacts into groups. Google+ allows users to post different types of multimedia content on their Google+ page, as well as share directly with others or in communities.
A feature of Google+ is local areas. It automatically shows a user the places that are near their current geographical location. Google+ Local allows businesses to see any reviews that were posted on their Google+ page and see how many stars that their customers rated them.
This can help businesses gain exposure and reputation – good reviews and ratings are typically a big factor in deciding whether or not to buy a product or service from a business. Recommendations can be a helpful tool because individuals tend to trust the opinions of others who have had first-hand experience with the business.
Which Social Media Networks Is Your Business On?
Is your business visible in social media? Which networks are you active on?
Your business should be taking full advantage of the opportunities that social media networks bring. If you’re not, then rest assured your competitors are!
Engage, interact and post frequently across a variety of social media networks in order to increase your lead generation and brand awareness opportunities. It might take a lot of time and hard work to learn how to implement social media marketing, but everything you do online will ultimately affect how your business does offline.
Which social media platform is most effective for your business?