7 Proven Ways To Transform Your Dying Online Business!

1. Email marketing
No matter what business you are in you need to put a lot of your energy into collecting email addresses of prospects. What you should be doing with your email subscribers is to keep them up to date with interesting content and great offers.
Overtime you will see that your subscribers will start to anticipate your emails and your open rates will start to increase. This will make it much easier for you to sell to them as they already know like and trust you.
2. Search Engine Marketing/ PPC
This includes spending some money but is a very good way of getting targeted traffic to your offer or website. It works by displaying your advertisement on major search engines like Google and Bing. So if someone was to search for motorcycle helmets in London and your ad is related to that search query, then your advertisement is very likely to show up.
These prospects are already searching for what you provide or sell so they will be very responsive.
3. Search Engine Optimization (SEO)
This involves getting your website to rank high in major search engines (google, Bing etc.) by producing content that is valuable to your target audience. The good thing about this is that its free however, SEO has become increasingly difficult over the years which will make it harder to get ranked for your desired search term.
4. Public relations
This is an age old method which means getting your company featured on relevant blogs, TV channels and radio appearance. You need to give something of value to your audience so they will remember you. That is the whole point of public relations!
5. Existing platforms
You need to hone in on where your target market is hanging out. Depending on whom your target audience is they will typically be hanging out on one of the following social media channels, Twitter, Facebook, Youtube or Instagram. There are others but I would say these are the big four.
Once you have figured out where they are keep chugging content at them and eventually they will notice you.
6. Affiliate marketing
If you are selling online one thing you may want to consider is letting other people promote your products. These people are called affiliates. When they sell your product you would pay them a small commission. You don’t have to offer a massive amount of commission but it should be enough so that affiliates would want to promote your product or service. Generally 10% works very well.
7. Content marketing
You’ve heard me talk about content a lot throughout this article so it is obviously very important. The truth is everything comes down to content. For example, if you are publishing an article on your website that is content, if you are creating an ad for Google adwords or Bing that is content, if you are publishing a video via YouTube that is content. I hope you can see my point here. If you can create engaging and valuable content through all the channels mentioned you are already way above the competition already.


Part 15 Viral Marketing: Make It Easy For Readers To Email The Page To A Friend

Have you noticed the number of websites that include a button that

lets you tell others about the site you are visiting? They are becoming

more popular, because site owners have learned that if you want your

visitors to do something for you, you have to make it as easy as

possible.

 

If you want viewers if your site to tell others, it does not get

much simpler than giving them a button to click.

 

The nice thing is, if you design and set up your own site, it is quick and

easy to add the button. The hardest part is deciding where you want

the button located. If you do not do any site design, it is a small cost

to have a designer do it for you.

 

The button runs a small bit of code called a “tell-a-friend” script. When

your viewer clicks the button it opens up a small window that allows

them to enter their friends email address and a short message so they

can tell others about your site.

 

The power of this script goes back to what I discussed back at the

beginning of this book; people will listen to what their friends and

family say.

 

There is a level of trust there that you can not come close

to, at least not initially. That kind of trust is built over time.


Part 14 Viral Marketing: Make it easy for visitors to refer others

Have you noticed the number of websites that include a button that

lets you tell others about the site you are visiting? They are becoming

more popular, because site owners have learned that if you want your

visitors to do something for you, you have to make it as easy as

possible.

 

If you want viewers of your site to tell others, it does not get

much simpler than giving them a button to click.

 

The nice thing is, if you design and set up your own site, it is quick and

easy to add the button. The hardest part is deciding where you want

the button located. If you do not do any site design, it is a small cost

to have a designer do it for you.

 

The button runs a small bit of code called a “tell-a-friend” script. When

your viewer clicks the button it opens up a small window that allows

them to enter their friends email address and a short message so they

can tell others about your site.

 

The power of this script goes back to what I discussed back at the

beginning of this series; people will listen to what their friends and

family say. There is a level of trust there that you can not come close

to, at least not initially. That kind of trust is built over time.


Part 13 Viral Marketing: Run a Contest!

People love to win things, and they love to be recognised for

winning. Be creative in deciding what the prize should be, but

consider how much your customers will think it is worth.

 

While a prize doesn’t have to be something of great value, it does have

to be something that is useful or of some value to the winner. Make

sure that it is something they want, not just a blatant advertisement

for your business.

 

A bumper sticker marketing your web address is not

going to generate a great deal of interest. Your advertisement or web

address should be plainly visible, but it should not be the focal point of

the item you are giving away.

 

If you are running a business to business website, free advertising on

your site for the winner is something that wouldn’t cost you anything,

but if your site doesn’t attract very much traffic the prize may not be

seen as being very valuable.

 

The great thing for you is that running contests is a great way to drive

large amounts of traffic to your site. Other than the cost of the prize,

there is not very much cost involved in this technique. There are

websites and blogs that are in the business of telling others about

contests that other people are running.

 

They will do your marketing for you. All you have to do is contact these

sites and let them know about your contest. If it’s worth mentioning

they will tell their subscribers.  If the contest is good enough or creative

enough, it may catch the attention of a blogger who will spread the word to others.

The better the prize package, the faster and farther it will spread.

 

A good way to take advantage of this technique is to have a repeating

contest, or a series of contests. This method will keep customers

returning to your site.

 

Not only will they return to sign up for the new

contest, but they will also check back periodically to see what the next

contest is, and when it begins.


Part 12 Viral Marketing: Linkbating

The term “Linkbaiting” meets with mixed reaction among internet

marketers. It refers to the practice of “baiting” viewers into linking

back to your site from there site. You write something on your site

that catches the interest of other website owners and bloggers, and

they trackback to your site with comments about what you wrote.

 

The reason that linkbaiting is sometimes looked down on is that some

marketers use somewhat controversial methods to get those links.

While most of the methods are very legitimate, there are some that

many feel cross the line, and are not appropriate to use.

 

There are several ways to get other site owners to link back to your

site, many of which I’ve already discussed. The first is to provide

useful information that is new, or a unique view of existing

information.

 

The second way is to offer fresh, hot information. This is especially

good if you are credited with breaking a story. When it works, this can

generate a lot of traffic very quickly. The downside is, news stories

have a very short life. The viral effect from a hot news story could be

over within a day or two.

 

The third way is to use humour. People love jokes, cute or funny

stories, and things that make you go, “hmm…” Everyone likes to be

entertained. The trick is to get your message across, while being

entertaining at the same time.

 

The fourth way to get links is to offer free tools or games

that people can use from your site. Banks and insurance

companies take advantage of this when they offer  financial and loan calculators

on their websites.

 

While you are using the calculators, you are also being shown a message

about other products and services that are offered. Even if you are

not actively looking at the information, it is still planted in your brain,

and builds brand recognition for the company.

 

The final method is the more controversial one. It relies on the power

of controversy to get links. The way it works is for the site owner or

blogger to take a contrary position on a popular subject, or to attack a

popular person. Other blogs start to comment on what you said, either

because they can not believe you had the nerve to post it, or they are

coming to the defense of the person who was attacked.

 

The reason this is seen as somewhat controversial is that often times it

is less than honest. The person making the post may not really feel

that way at all, they only take that position for the passion, and links,

that taking a contrary position it evokes.

 

The danger of this last method is the damage it could do to your

reputation. If you are seen as a trouble maker or rabble-rouser, many

of your regular viewers may leave your site and begin frequenting

other sites that are a little more in line with their way of thinking.

 

So why would site owners risk damaging their reputations for links?

The first reason is the immediate flood of traffic it can send to their

site. Even though they may not agree with your opinion, some people

will still check your site out to see if there is anything else

controversial.

 

The second reason is that links represent popularity, and some search

engines, most notably Google, use the number of sites that link to

your site when they determine the ranking of each site. When other

sites link to your site, it improves your ranking with Google. This is

especially true with sites that are ranked higher than yours are. The

more sites that link to you, the higher your site climbs.

 

For some site owners, the traffic generated by getting links outweighs

the negative consequences that might come from a bruised reputation.

For your business, you need to consider whether it is more important

for you to have a quick burst of traffic to your site, or whether you

would rather build a steady stream of regular customers that will

continue to return to your site long into the future.

 

There are a number of sites that have effectively used gotten other

sites to give them a link. Most notably are The Million Dollar Home

Page, One Red Paper Clip, and All My Life For Sale. All three of these

sites used unique ideas that made other site owners and bloggers

want to write about what they were doing. The resulting surge of

traffic made all three of these efforts overwhelmingly successful (and

yes, the Million Dollar Home Page really did earn a million dollars).