Traditional vs Modern Marketing Methods

In this article we are doing a straight head to head between traditional marketing and modern day marketing. To keep this short and sweet, we have picked two of the best from each generation (or we would be here all day).

To kick things off let's talk about about some modern marketing methods.

PPC

For those of you that don’t know what PPC (Pay Per Click) is, it is essentially like an auction where the highest bidder wins that particular click which will go to their website/offer.

So why is it so great?

Pros- Speed to market and is easily "trackable"

Cons- Can get very expensive. PPC can also get quite complicated which is why so many people just quit doing it.

SEO

SEO (Search Engine Optimisation) is another great modern day marketing channel. SEO is the process of organically ranking your site higher in search engine There are many advantages to it but I will just list a few.

Pros- SEO can send a flood of constant visitors to your website on a daily basis. You will be seen as more trustworthy.

Cons- As mentioned earlier SEO can take a while and there is no guarantee that you will even get ranked. Remember, the search engines have the final say. You may get penalised by Google.

What Is Telemarketing? It was called Telemarketing back in the day…but now 99.9% of people would probably call it ‘cold calling’. Historically it consisted of companies hundreds/thousands of phone calls to potential customers. Technology has aided the calls with video calls, conference calls etc being available. It can also be used to conduct surveys, questionnaire or information gathering (which political campaigners use heavily prior to elections) which some may find slightly less intrusive.

Pros – Get to speak to someone directly

Cons – they are not expecting your call and it might not be the decision maker. You also only have one chance to generally impress/interest them.

Direct Mail

Direct-mail marketing creates awareness of a product through postcards, brochures, letters and flyers sent through mail. Direct-mail marketing can be expensive as a business incurs design and printing costs as well as postage expenses to reach its target.

Pros – It’s still a classic way for Takeaways/Pizza places to get into local house in their area – still works us if we are honest. And some people in this digital age, actually like getting a tangible piece of mail instead of digitally.

Cons – A lot of people mainly throw them away as soon as they come through the mail and a lot of people have a ‘No Junk Mail’ sticker on their door too – It’s sooooo 10 years ago!

The Verdict

Overall you would have to say that they all have their pros and cons on why you should use them…even cold calling, sorry Telemarketing and it would probably come down to personal preference and budget on what would be best for your business. One of the best things to do is to talk about your business with someone like us and we could advise what strategy to use on your business.

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How to to Create a Marketing Strategy! - Webinar

The moment you've all been waiting for. The webinar replay is here! In this in depth webinar you will learn how to create a marketing strategy. Here is a quick break down...

  • Why you need a marketing plan?
  • Where should you even start
  • How to actually create the plan
  • The channels and tactics you need to consider
  • Your marketing budget


Why and How to Create a Marketing Plan?

As you may already know this week is all about marketing plans. Why you need them and how to create them. Below is a quick snapshot on how you should actually start to build one out.

Why do i need one?

Well having a marketing plan will allow you to understand what your customers really want and what they are actually willing to pay. You can also find out what it is that your customer wants and what they are willing to pay for it. Having a solid marketing plan will also present you with the tools and tactics you need to use in order to achieve your sales goals. In a nutshell your marketing plan should be like a guide that your company lives by.

Where Should I start?

You need to start by evaluating where you are now right now.

  • How do your customers find you?
  • What are your strengths and weaknesses
  • What are some of the Issues you might face

 How?

After you’ve figured out where you are now you need to start creating your plan…

  1. Describe your audience- You need to know key things like demographics- age, gender, earnings, location etc. How often do they purchase products/services like yours
  2. Marketing Goals- Write down your specific goals and make them measurable. For example are you looking to increase your sales by 20%                   
  3. Channels and tactics you will use. This is probably the most important part. Once you have identified your prospects and your marketing goals you need to figure out how you will reach out to your prospects and accomplish your goals. You need to figure out what is the best way to reach your audience. Is it online, offline or both. If it’s online you might want to consider using social media (twitter, FB, Linkedin etc). Do you have a website? Where will your customers find you? Do you have an SEO strategy? Will you use a paid marketing strategy to reach your audience- eg PPC, FB ads, linkedin ads etc. If it’s offline (although you might still need a website), will you be handing out leaflets, cold calling, product exhibitions, marketing events and trade shows.

Your Marketing Budget

How much will the marketing tactics outlined in the previous step cost you.

  • For example,  if you are doing a google adwords campaign how much do you need to spend to reach your target audience
  • Will you be outsourcing the marketing to an agency or will you be employing a marketing person. How much will this cost?

Why don’t people trust marketing?

Why don’t people trust marketing?

Now this could be construed as quite an ambiguous question with many people giving a host of different answers, some probably which wouldn’t be amiss after the 9pm watershed.

Marketing can sometimes get a bad name when things go wrong…with a few reasons listed below.

•Burnt in the past•Promised the world…delivered a village•Sign up for 6 months…not heard from after 1st week•Reports as frequent as hot weather in December•Hidden costs•Charge consumer…don’t deliver work

And with Marketing now becoming more social and as B2B and B2C marketers are equally interested in social engagement, passionate about Facebook ads and are fascinated by influencers, the game is set to change. This also allows you more avenues to engage with your customers and build that elusive trust which is so hard to gain.

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So here are 4 ways how marketers can win over audiences

1. Talk about things the customer wants to hear…not just yourself!

Consumers don’t care about you as a company until you give them something to care about…basically give them something which is of use of to them. It could be anything from an info video, to a blog post to an infographic on the best times to post on social media.

Customers need to be put at the centre of everything we do. Consider what their most pressing issues and try to offer solutions that get their heads turning.

2. Use Content Created By an Expert or Established Source

It’s no secret that people buy from people they trust.

But where does that trust come from? Apart from being unconditional between people like friends and family, it comes from being open, honest, and educational…see point 1 to re-affirm. Showing your audience that you know your stuff and understand their wants and needs goes a long way to building that trust.

3. Share Real Stories

Some marketers have stories which are only geared towards the sell…well some consumers prefer to see the human side of a company. For instance the Dude vs Dough challenge we at Coretium took part in last week…shared all over our social media channels…no hard sell, just us showing the other side to the team.

4. Build a Community

Finally, you can bring all the above points together to start building a community around your brand. This is so important in an age where you can pretty much get anything you want or need with the click of a button.

If you are having trust issues with your marketing agency – Get in touch with us now.